The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Nielsen and CNN have reached an agreement to provide daily national television measurement to CNN en español. The multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Combate Americas CEO Campbell McLaren, who co-founded the UFC, discussed the MMA organization’s new broadcast deal with Univision Deportes. With digital and television programming expanding in both the U.S. and Mexico, as well as Spain, Combate is making a big move towards the growing Hispanic MMA audience.
El Super, a grocer owned by Grupo Comercial Chedraui, is acquiring Houston-based Fiesta Mart. With the acquisition of Fiesta Mart’s 63 branches, this new chain will become one of the largest Hispanic-focused supermarket companies in the U.S.
Endeavor and NeuLion have entered an agreement by which the former will acquire the latter in an all-cash deal valued at approximately USD $250 million. NeuLion powers the video delivery of a wide range of content owners, particularly major sports leagues, some of them owned by Endeavor.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
IMS will manage P&G’s communications in ten Latin American markets across all digital platforms. The agreement allows P&G to reach audiences through short video adds ensuring brand safety and viewability.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Media intelligence firm Meltwater has announced the acquisition of human data firm DataSift. With its sixth acquisition in a year, Meltwater keeps solidifying its emergence as a leading provider of AI-driven intelligence.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
iHeart Media has filed for bankruptcy along with some of its units. The company reached an agreement with holders of more than US $10 billion of its outstanding debt for a balance sheet restructuring.
WWE and Spanish Sports Channel GOL enter into TV rights deal to broadcast WWE highlights in Spanish. With this deal, WWE continues to grow its influence and presence in Spain.
With only four weeks until Portada Miami 2018, the agenda for April 18-19 has been unveiled, and the speaker lineup couldn’t be more exciting. From the use of technology to the future of soccer, experts in marketing to Latin American consumers Ricardo Casco, Ricardo Arias Nath, Andrés Amezquita, José María Sanabria, and Jill Leccia will get together at the EAST hotel to discuss key knowledge about this market’s needs for the future— which is already here.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The Reading Fightin Phils minor league baseball team’s retirement of Roberto Clemente’s #21 highlights a season full of Latino-themed promotions across MiLB. Teams are connecting with fans through these Heritage nights, encouraging local companies and businesses to partner with them to reach the Hispanic communities.