A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Red Bull
Energy drink Red Bull North America appointed Publicis Groupe’s Starcom USA to handle its’ media business, which includes planning, buying, search, social and programmatic duties following a review. Starcom beat seven year incumbent Carat as well as agency Mindshare. Red Bull spent US$30.2 million on marketing efforts in the U.S. in 2017, according to Kantar Media.
- Fiesta Mart
Mexican retailer Grupo Comercial Chedraui has reached a deal with ACON Investments to acquire Texas-based grocery store chain Fiesta Mart, the company said in a statement on Sunday.The acquisition of Fiesta Mart’s 63 locations strengthens Chedraui’s presence in the U.S. retail market focused on Mexican-American consumers, a fast-growing segment of the market.The company made the purchase through its U.S. unit Bodega Latina.The companies did not disclose the purchase price. Fiesta Mart Inc. is an American supermarket chain based in Houston, Texas and established in 1972 that caters to Hispanic and ethnic customers.
- Ally Financial
Ally Financial, a bank holding company, has kicked off a review of its creative, media and digital assignments. The financial services company is giving finalists a compensation for their time and effort. Ad Age reported the news first.
NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets – as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!
- Avrio Health
Walrus has been appointed Avrio Health’s new agency of record for its Slow-Mag and Colace brands. The work was previously handled in-house. Walrus will handle creative, media and packaging design for Slow-Mag and oversee creative for Colace alongside the brand’s media partner Diray Media.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.