SALES LEADS: Papa John’s, Lenovo, Constellation Brands…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
We are excited to announce that Xochitl Leon, Hispanic Segment Strategy Leader at WellsFargo is joining the Portada Brand Star Committee, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada New York on September 25 in New York City’s Yotel.
At only 33 years old, Martínez has several years of experience in business aimed at technology and innovation. He will share his expertise with Portada Mexico’s attendees and will also be available for one-on-one meetings.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
With World Cup now completed, it’s baseball’s turn to show off its Latino stars in the All-Star Game and associated activities this week in Washington, D.C. Baseball’s Latino numbers are higher than ever, and companies are figuring out the best ways to transfer that star power to marketing strength.
Roberto Rodriguez of Guaynabo became the first Puerto Rican player to win an AVP Pro Beach Volleyball Tour event on Sunday at the San Francisco Open. Rodriguez’s title can be the spark to reinvigorate beach volleyball in Puerto Rico, where the indoor game has reigned supreme for years, as it would be an ideal location for players and partners.
Even before becoming Chief Content Officer in 2017, Lee was in charge of an important part of Univision’s content. He recently created a joint task force with Televisa that has aided UCI’s ability to compete in the media marketplace.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A new study by the Sports & Fitness Industry Association, as reported by the New York Times, notes that youth soccer participation is down 14%. It’s an alarming number, one of which soccer industry leaders are aware and are looking at ways to turn around; playing rather than just watching is a key element to long-term fandom.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018. YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.
Portada is introducing three awards to celebrate marketers that best engage consumers through the passion points of soccer and sports. Submit your nomination now!
Lizzie Seedhouse, SVP of Digital for USL, and Josh Keller, VP of Business Development for the USL, talked to Portada about the relevance of video to connect with fans and leverage brands’ sponsorships.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
New Japan Pro Wrestling (NJPW) aired its third show in the United States, as the company attempts to catch WWE in the business of professional wrestling. NJPW has a solid long-time relationship with Mexico’s Consejo Mundial de Lucha Libre (CMLL), that could be used to help the company catch up to the WWE.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.