Wells Fargo’s Xochitl León Joins Portada’s Council System

We are excited to announce that Xochitl León, Hispanic Segment Strategy Leader at WellsFargo, is joining the Portada Brand Star Committee, one of the seven units of Portada’s Council System. The Council System next in-person meetings will be for the occasion of Portada New York on September 25 in New York City’s Yotel.


León’s career has focused on business and marketing to multicultural communities in the financial services industry.  Prior to joining Wells Fargo, León worked on market research and economic forecasting at Standard & Poor’s DRI and CB Richard Ellis for Latin American economies and commercial real estate, respectively.

Understanding the Financial Needs of  Hispanics

As head of the Hispanic Segment Strategy at Wells Fargo, Xochitl León is helping Wells Fargo understand the financial needs of the Hispanic community to drive market share, revenue growth and brand preference for the corporation.  

Welcome Xochitl to the Portada Council System!