What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In May 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, May 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience181,779
Entertainment157,842
1YouTube130,230
2Netflix29,351
3Spotify19,406
4Webedia Sites16,541
5MSN Entertainment14,728
6R7 Diversao13,751
7Globo Entretenimiento13,095
8UOL Entretenimiento11,245
9CBS Interactive10,521
10iTunes Software (App)8,013

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.8% surfed the web looking for entertainment.
  • 82.5% of those users found the entertainment they looked for on YouTube, 3.5% more than the previous month.
  • Netflix was visited by 18.5% of users.
  • 12.2% of users went to Spotify looking for entertainment.
  • Webedia Sites received 10.4% of users.
  • 9.3% of users visited MSN Entertainment. 
  • R7 Diversao received 8.7% of visitors, in similar numbers, Globo Entretenimiento was seen by 8.2% of users.
  • UOL Entretenimiento dropped from the fifth to the eight spot with 7.1%.
  • CBS Interactive received 6.6% of visitors.
  • 5% of visitors went to iTunes Software, exactly the same amount as the previous month.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop, Mobile.Total Unique Visitors (000)
Total Internet: Total Audience66,070
Entertainment62,033
1YouTube59,996
2Netflix15,921
3Spotify14,665
4VEVO13,589
5Warner Music11,444
6Cinepolis Sites7,015
7Comcast NBCUniversal6,817
8Azteca Internet6,417
9TVNotas6,272
10Televisa Entretenimiento5,988

[Source: comScore]

  • 93% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. A staggering 96.7% of internet users visited the website.
  • Netflix moved up two spots with 25.6% of visitors.
  • Spotify dropped to the third position with 23.6% of visits.
  • VEVO remains stable with 21.9% of users.
  • Warner Music received 18.4% of visits.
  • 11.3% of users visited Cinepolis Sites. 
  • 10.9% went to Comcast NBCUniversal, 1.7% more than the previous month.
  • Azteca Internet received 10.3% of visits.
  • TVNOTAS was seen by 10.1% of visitors.
  • Finally, 9.6% of users chose Televisa for entertainment.
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Author

Janet has worked as editor and translator since 2013. After graduating with honors when receiving her Bachelor's Degree in English literature, she began working as a book reviewer for Expansión, the leading business magazine in Mexico. She has also worked as editor of young adult literature for publishing houses like Planeta and Penguin, and she's the author of a book of short stories. She's in the process of getting her MA in English at McGill University. Her interests include arts, good food, and her 8 pets.

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