Major League Wrestling (MLW) aired its first live telecast in December 2018, a huge step for the fledgling wrestling company. MLW has been able to showcase the Latin American talent on their roster — such as Rush, Konnan, Pentagón Jr., and Rey Fenix, and Salina de la Renta — as the company looks to expand into different markets.
Priming the pump for Mexican growth is not just smart for fan engagement, it could open a whole new geographic region for NBA action.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
The Latino MMA franchise and media company has mixed reality TV programming, live events and mobile content to find bigger numbers in the second half of 2018 than ever before.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
With the number of participating clubs more than doubling to 72 this coming year, Albuquerque and the other finalists can serve as examples of how teams can engage the Hispanic communities in their respective markets.
We are excited to announce that Ana Laura Acevedo, Senior Vice President, Marketing & Business Development at RCI Latin America, is joining the Portada Travel Marketing Board, one of the six units of Portada’s Council System.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Honda partnered with Carlabs.ai to create an AI-powered sales assistant on Facebook messenger. Honda’s move will surely pave the way for brands in this and other industries to create bots that emulate a human experience to improve sales.
Neymar Jr’s international appeal has never been stronger and is still growing, as the 26-year-old Brazilian star continues his ascent up the Forbes top sports earners list.
We are excited to announce that Nelson Pinero, Senior Digital Director, Senior Partner at GroupM, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System.
We are thrilled to announce that Federico Grinberg, CEO of FutbolSites, is joining the Portada Sports Marketing Board, one of the six units of Portada’s Council System. The Council System’s next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The early commitment to Mendizabal helps CFC in its efforts to build community in the city which is projected to have increased its Hispanic population by 500% to 15% of the population by the end of the decade.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
MAGNA’s predictions show an overall optimism that has to do with the new stability of economies, the presidential elections in five countries, and the 2018 FIFA World Cup. However, political uncertainty could bring unpredictable effects in 2019.
The Los Angeles Kings have ramped up outreach to the Latino community with ESPN Deportes Spanish broadcasts and a Mexico City clinic.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Stephen Brooks, EVP and Managing Director at VidaPrimo, is joining the Portada Brand Star Committee, one of the six units of Portada’s Council System.