Hispanic Mobile Marketing: 6 Things You Need to Know
The functions of a mobile phone, and to a lesser extent of tablets, are nearly endless. That is why using mobile technologies for marketing is
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The functions of a mobile phone, and to a lesser extent of tablets, are nearly endless. That is why using mobile technologies for marketing is
Valpak Direct Marketing Systems will partner with YaSabe.com to enter the U.S. Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers
Social Media Advertising is becoming a major ad category. Researcher BIA/Kelsey forecasts that by 2016 US$ Social Media Advertising volume will double to US $9.2
Tablet media may turn out to be a big help for newspapers and magazines as there are more opportunities to monetize access to them. A
Pandora’s John Trimble: “Mobile represents 75% of listening” (@Portada’s Annual Conference) Read more… Post Foods Taps Prince Royce for Branded Entertainment Effort: @Portada’s Annual Conference
Portada’s 2012 Annual Conferences kicked off yesterday with the Hispanic Mobile Marketing Forum. Attendees particularly enjoyed presentations by Tania Cameron, Associate Director CRM – Hispanic Segment, Kraft Foods and Elizabeth Elliott, Mobility Manager at Starcom.
Max Kilger, Chief Behavioral Scientist at Experian Simmons¸ presented a brand new research study about the nature of the Hispanic Mobile Market.
[tabset class=”ush”] [tabs tabname=”OVERVIEW”] Upwardly mobile! (2012) Scholastic Auditorium & Greenhouse with Rooftop Terrace, New York City (Soho) September 19, 2012 The time has come
More A-level Speakers have confirmed their participation at our 6th Annual Hispanic Advertising and Media Conference this Thursday.
Three more Blue Chip client side marketers and agency executives confirmed their participation at Portada’s Annual Hispanic Advertising and Media Conference in New York City next week (Sept. 20, 2012).
The agenda of Portada's upcoming conferences on September 19th and 20th is filled with market intelligence to propel your business forward and with networking opportunities you won't find anywhere else.
More than 45 Speakers, representing the companies that know the most about Hispanic marketing and media will be present at our 6th Annual Hispanic Advertising and Media Conference, NYC, Sept. 20 and the Hispanic Mobile Marketing Forum on the 19th.
A real who is who of Marketing, Media and Advertising will be present at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.
We just added four major speakers to an already impressive speaker roster at our Sept. 20 Sixth Annual Hispanic Advertising and Media Conference in New York City’s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Key marketers at Kraft and Starcom Media Vest will provide an in-depth exploration of how they leverage mobile marketing technologies to engage with the Hispanic consumer at Portada’s Hispanic Mobile Marketing Forum. Attendees of the event, to be held in New York City’s Scholastic Auditorium on Sept. 19, will have the opportunity to listen Tania Cameron Associate Director CRM–Hispanic Segment Kraft Foods (photo), and Elizabeth Elliott, Mobility Manager at Starcom (TBC). They will provide two separate case studies to both educate and inspire advertisers, agency execs and publishers about the future of Hispanic mobile marketing.
Key issues that will be explored include:
– Description of Share Your Latin Flavor Comida Kraft campaign
– Using mobile advertising (banner, ringtones) to grow the database.
– Effective messages to increase opt-in rates.
– The Mobile Strategy
Latina Media Venture is launching Latina Extra, a mobile companion app that makes the magazine reading experience more engaging for consumers.
John Trimble, Chief Revenue Officer of Pandora is the latest addition to the impressive roster of speakers of Portada’s Annual Conference on Sept. 20 in New York City.
Three more high level marketers confirmed that they will be speaking at our 6th Annual Hispanic Advertising and Media Conference in New York City ‘s Scholastic Auditorium with Greenhouse & Rooftop Terrace.
Exciting news about our Sixth Annual Hispanic Advertising and Media Conference at NYC’s Scholastic Auditorium & Greenhouse with Rooftop Terrace on Sept. 20, 2012.
Max Kilger, Chief Behavioral Scientist, Experian Simmons (photo) will present a brand new study about the Hispanic Mobile Market at Portada’s upcoming Hispanic Mobile Marketing Forum in New York City’s Scholastic Auditorium on Sept. 19th.