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Upwardly mobile! (2012)

Scholastic Auditorium & Greenhouse with Rooftop Terrace, New York City (Soho)

September 19, 2012 

The time has come for the mobile phone to be a significant ad vehicle to reach the Hispanic population. The Forum’s presentations, workshops and best practices case studies will include the following topics: Mobile Ads: Text, Display what works best?, What mobile platform should publishers choose? M-Commerce, Gaming, Mobile Ad Networks and more…. The Hispanic Mobile Marketing Forum can be attended in combination with the Sixth Annual Hispanic Advertising and Media Conference which takes place in the same venue on the next day (Sept. 20).

Twitter: #Portada12

The Background
The Hispanic population clearly overindexes in mobile phone usage. Yet, while there is no doubt that marketing on mobile devices is going to be huge, mobile advertising and mobile marketing is only slowly emerging as substantial advertising vehicles targeting Hispanics.

The Objective
The main objective of Portada’s Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing. Through workshops, presentations and best practices studies attendees will get a clear picture of the on how best to connect with Hispanics via mobile marketing and advertising.

The Participants
The Forum will bring together major experts in (Hispanic) mobile marketing from the client, agency and media side.

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The PROGRAM

  1. The main objective of Portada’s Mobile Marketing Forum is to provide a clear understanding to marketers, agencies and media executives of the opportunities that exist in Hispanic mobile marketing. Through workshops, presentations and best practices studies attendees will get a clear picture of the on how best to connect with Hispanics via mobile marketing and advertising.
  2. The Participants
  3. The Forum will bring together major experts in (Hispanic) mobile marketing from the client, agency and media side.

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  • Case Studies from marketers that obtained a high ROI in mobile marketing to Latinos
  • Hispanic Mobile Commerce (M-Commerce). Has it started yet?
  • Advertising Options Mobile Geotargeting, Mobile Search, Apps
  • Advertising Formats: SMS, Display, In App, Rich Media, Video-preroll, Html 5
  • Retailers: Leveraging the power of print FSI’s with mobile coupons
  • Mobile Advertising : Geotargeting, Mobile Search, Display and SMS
  • Gaming and Mobile Social Networks
  • The Tech Connection: What Publishers and Advertisers need to know to about mobile platforms

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Confirmed Speakers

  • Max Kilger, Chief Behavioral Scientist, Experian Simmons
  • Gaston Bercun, Co-CEO & Founder, Hunt Mobile Ads
  • Tania Cameron, Associate Director CRM–Hispanic Segment, Kraft Foods
  • Jorge Rincon, CEO RedMas
  • Elizabeth Elliott, Mobility Manager at Starcom (tbc)
  • Donna Hernandez, Editor in Chief, Nexos Magazine

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Gold Sponsors

  • Yahoo

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https://www.facebook.com/events/453408648028746/453434181359526/?notif_t=plan_mall_activity

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[SINGLEEVENT single_event_id=”upwardly-mobile-2012-2-50a5623fce919″]

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Portada Staff

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