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A real who is who of Marketing, Media and Advertising will be present at Portada’s 6th Annual Hispanic Advertising and Media Conference in NYC’s Scholastic Auditorium with Greenhouse & Rooftop Terrace on Sept. 20, 2012. Portada’s Hispanic Mobile Marketing Forum will take place on Sept. 19 in the same venue.

Client side marketers representing the top Hispanic market advertisers present at these major events will include:

 Tania CameronAssociate Director CRM–Hispanic Segment Kraft Foods and
 Felix Palau, VP Marketing, Tecate
 Maria Rodas, Multicultural Marketing Manager, General Mills
 Marc Strachan, VP of Multicultural Marketing, Diageo
 Steve Millerman, Director, Cross Cultural Marketing at Novartis Pharmaceutical 
 Emma Vélez-López, Director Acquisition Marketing (Advertising US Hispanic), DIRECTV
 Maria Cristina Rios, Director Multicultural Marketing & Media Strategy, Macy's
 Ronald Mendez, VP Group Account Director, MPG
 Dawn Marie Gray, Senior Marketing Manager, Multicultural
 Deidre Smalls, EVP Managing Director, Mediabrands
 Iván Adaime, VP Digital Media, ImpreMedia
 Dr. Max Kilger, Chief Behavioral Scientist, Experian Simmons
 Javier Garcia, GM U.S. Hispanic, Yahoo!

David Cardona, Multicultural Marketing Manager, Clorox

Justin Byrd, Head of Multicultural Marketing and Advertising, Chrysler Corp.

Guillermo Abud,  VP Digital Director, MV42

Malena Bustelo, Group Media Director, Multicultural Division, J3/Identity

Elizabeth Elliott, Mobility Manager at Starcom

Key questions  these blue chip marketers will explore include:

– How to reach local Hispanic audiences in the Social Networking Era.

– How to apply the “Big Data” concept to Hispanic Marketing

– How to use the right language to best connect with your Hispanic target.

– How to best operate in an environment where technology is changing the Hispanic consumer’s shopping behavior

– How to monetize Latin American audiences of U.S. Hispanic websites

–  Hispanic Mobile Marketing: Advertising Formats: SMS, Display, In App, Rich Media, Mobile Video, Html 5

Fireside Chat with John Trimble, CRO – Pandora

One of the Conferences highlights will be John Trimble Chief Revenue Officer of Pandora, who is going to be interviewed by Rodolfo Rodriguez, Multicultural Marketing Director at General Mills. With more than 100 million users on Pandora, the publicly listed online radio and digital music service, is one of the hottest media companies in the U.S.: Pandora top exec John Trimble will unveil key insights into his Hispanic strategy, online radio ad monetization. The role of mobile media, local advertising and more…


To check out the agenda of the 6th Annual Hispanic Advertising and Media Conference, NYC, Sept. 20 go here

To check out the agenda of the Hispanic Mobile Marketing Forum, please go here:


To register to the Hispanic Mobile Marketing Forum (Sept 19)  and/or to  Portada’s 6th Annual Hispanic Advertising and Media Conference (Sept. 20). please go to <a href="http://www.por


Portada Staff

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