Valpak Direct Marketing Systems will partner with YaSabe.com to enter the U.S. Hispanic market. YaSabe will enable users to find and discover Valpak coupons and special offers online and from their mobile phones.
“The 52 million Hispanics living in the United States represent a major growth opportunity in almost every segment of the economy, especially for local businesses,” said Michael Vivio, President of Cox Target Media. “Partnering with YaSabe lets Valpak step into the Hispanic market in a meaningful way in one fell swoop.” “Coupons are a natural extension of YaSabe and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country”, said Zubair Talib, CEO of YaSabe, “Our users are already actively searching for local deals and coupons. “
Valpak is one of the main players in the U.S. direct marketing sector (including the newspaper insert market.) It is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. In the past Valpak has had direct mail programs targeting the U.S. Hispanic consumer.
Opportunity for local merchants
Users can now search for coupons in Spanish or English at YaSabe.com, Google, Bing and on other partner websites like Univision.com, where Hispanics go online. Local merchants and service providers offering discounts and specials through Valpak are highlighted and users can filter their search results to see only businesses making special offers. The website is updated constantly with new coupons allowing users to find and discover updated and valid special offers from local merchants nearby and in their communities. Latinos in the US have embraced technology, especially the mobile internet, to access information and help them to improve their quality of life. And 70% of wired Hispanics in the US regularly access the internet via mobile, which is much higher than for non-Hispanics. And according to Pew Hispanic Center, 6 out of 10 Hispanic households used coupons.