AT&T is buying Mexican wireless company Iusacell, the third largest mobile operator in Mexico, for US$2.5 billion. After the Iusacell acquisition, AT&T will compete with America Movil in both the Mexican phone market and in the pay-TV market of several Latin American countries, where AT&T owned DIRECTV Latin America rivals with America Movil’s Claro.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
The New York Times Style Magazine arrives in Mexico to celebrate its’ 10th anniversary. The official launch was held on October 30th, 2014, at the The St. Regis Mexico City, where many important personalities of Mexican community and various representatives of the New York Times headquarterswere present.
To continue expanding beyond U.S. borders, Foursquare will launch its’ advertising service within their applications (Foursquare and Swarm) in Mexico and Latin America to establish a more profitable presence in the region and help advertisers reach consumers with campaigns using Foursquare’s ad products through the social net mobile applications.
Portada’s editorial team thanks all attendees and speakers for having made the #PortadaMex an outstanding event. We are proud to contribute to the development of the Mexican and Latin American marketing and media industries.
The digital marketing progress cannot be understood without the Mobile growth, which is the major global megatrend, said Alejandro Campos Carles, CEO of StartMeApp, during the 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) yesterday.
The Mexican economy is undergoing major structural changes. What impact will these changes have on economic growth and, particularly, on the advertising and media market? To
Our 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex), was held yesterday in the Hotel Presidente InterContinental in Mexico City, where over 100 marketing and advertising experts discussed global trends in mobile and programmatic buying.
Borja de Checa, Senior Marketing Manager IM at Samsung, is one of the speakers who will be participating in our Foro Mexico de Publicidad y
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Grupo Televisa SAB has agreed to sell its 50 percent stake in Grupo Iusacell SA to Ricardo Salinas for US $717 million. The mobile-phone company had struggled to compete in Mexico. The price is 55% less than what Televisa paid for the same percentage of shares in 2011.
What: Viacom Intl. Media Networks is launching its 24-hour movie network Paramount Channel in Latin America on Nov. 14. Why it matters: With the pay TV category growing in the
[ctalatinb] Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in
The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).
Enterprise software company for digital branding TubeMogul has officially opened offices in Mexico and Brazil and hired media veterans Bernardo Toca in Mexico and Adriano Hayashi in Brazil to lead their country’s respective offices.The company has also signed a global deal with 3M.
DynAdmic is a Private marketplace for online video advertising that uses audio recognition technology to support the programmatic video buying. “With this technology we help marketers reach their exact audience based on what they are watching”, says Camila Masetti, international marketing director of DynAdmic. Currently, DynAdmic is expanding into Latin America with an office in Sao Paulo, Brazil, which handles opperations in Brazil and Mexico. They are also planning to expand into Chile, Peru and Colombia. In Brazil and Mexico their main clients are: L’Oréal, Red Bull, Pepsico, Chevrolet, Fox, Warner Bros, among others.
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
CBS Interactive has made a business agreement with Busca Corp. to monetize their traffic from Latin America .Through this agreement, Busca Corp. will have exclusive representation of CBS interactive in Latin America and will offer more than 30 premium digital properties from the network in the region. Portada spoke with Ramon Toledo, president of Busca Corp. and Jason White, VP of CBS Interactive.
WSJ. Magazine, The Wall Street Journal’s luxury lifestyle publication, is launching WSJ. Magazine Brasil, printed in Portuguese, and WSJ. Magazine América Latina, printed in Spanish in Argentina, Chile, Colombia, Mexico and Panama.
Southern Cross Group, a Latin-American private equity firm, is acquiring Grupo Expansión (GEx), a Time Inc. subsidiary, subject to regulatory approvals. Terms of the deal were not disclosed.