What: Rubicon Project is expanding Latin America operations with Miami hub.
Why it matters: To continue its’ real-time trading platforms expansion in Latin America, the firm has appointed Patrizio Zanatta,based in Miami, as its first Managing Director for the region to be in charge of service buyers and sellers across the region and address the rising demand for automated advertising. An increasing amount of Ad-Tech providers are entering or recently have entered Latin American markets, they include: Dynadmic, Videology, Yume, Ebuzzing and others.
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms, is expanding its’ largest independent real-time trading platformsts activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
He is tasked with growing Rubicon Project’s business in Brazil, Argentina, Mexico and Colombia, by recruiting and servicing more buyers and sellers on the Rubicon Project Advertising Automation Cloud.
This new appointment marks a promotion for Zanatta whose previous role with Rubicon Project was Sales Director, Southern Europe. Based in Miami, he will report to Jay Stevens, General Manager, International.
“Patrizio Zanatta has driven the rapid growth of automated advertising in Southern Europe, leading the growth amongst buyers and sellers in Italy, in particular, in just the past fourteen months,” said Stevens.
There is a huge opportunity for advertising automation across Latin America
Zanatta will be able to service buyers and sellers across Latin America and address the rising demand for automated advertising. In his previous role, he was responsible for driving growth across markets including Italy, Spain, and Turkey, growing business from existing publishers and applications and leading the onboarding of new sellers on the company’s technology exchange. Before joining Rubicon Project, he spent five years at Real Media Group, as a technology sales and account manager for Italy and as Sales Director for Europe, managing sales managers in five countries. Prior to that, he spent eight years in the aerospace industry at FTB International and Transpart Holding, including a two-year posting in Miami. Zanatta holds a degree in political science from the Universita degli Studi di Milano and is fluent in Spanish as well as in English, French and Italian.
“There is a huge opportunity for advertising automation across Latin America and buyers and sellers across the key markets are seeing unparalleled returns and efficiency gains from Rubicon Project’s Advertising Automation Cloud,” said Zanatta.
Sara Buluggiu, formerly Digital Director at VivaKi in Italy joins Rubicon Project as Sales Director, Southern Europe and will be based in Milan reporting into Julien Gardès, Managing Director, Southern Europe.