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In-flight magazines enable advertisers to reach a captive audience.
Like the U.S., Spain also has a large Latin American immigrant population and is therefore fertile ground for publishers trying to reach first generation Latin American immigrants.
Universal Press Syndicate acquired North American, The Caribbean, and Latin American rights to sell Sudoku (also referred to as Sun Doku), a number puzzle game.
Direct marketing professionals with experience in the Latin American market may have an edge when it comes to targeting US Hispanics.
The weekly Spanish language financial supplement Bloomberg Negocios is currently in discussions with potential carrier papers to expand circulation in both the U.S. Hispanic and Latin American markets.
Papel Media Latin America signed an ad representation deal with Mexico's Dia Siete magazine …
As publishing companies look for new ways to cut costs while maintaining quality, some are discovering the advantages of printing in Latin America.
The five year economic and financial crisis has had a profound impact on the Argentine magazine industry.
Research by the Camara Nacional de la Industria Editorial shows that Mexican magazines are far superior (3X higher) to television in terms of ROI.
Spanish media group Prisa formed a 50-50 joint venture in Colombia with Casa Editorial El Tiempo.
The New York Times announced that it has launched its weekly news section with El Tiempo of Colombia.
More and more Mexican brands are advertising to a U.S. Hispanic audience. Companies like retailer…Read More.
El Premio de le Gente, an event that allows fans to vote for their favorite music stars, will be aired by…
Batanga, the online radio and magazine publisher targeting Hispanics 18-34 years old, has begun to market its database again after…
This year, Americas magazine, a publication which covers “the peoples and cultures of South America, North America and the Carribean,” sent out two versions–one in English and one in Spanish–of its direct mail appeal to potential subscriber…
Direct mail might be the last great frontier in the development of Hispanic print media. Despite its importance to certain sectors like financial services, retail and consumer packaged goods companies; itis still excluded from most Hispanic advertising statistics….
Coupons are an important part of newspaper and direct mail FSI advertising. The growth of these sub-sectors of print advertising targeting Hispanics hinges on the populartiy of coupons among Hispanics…
A new face for Ovaciones deportivo
Two new high-end inserts: In Argentina…