Database Marketing

Batanga, the online radio and magazine publisher targeting Hispanics 18-34 years old, has begun to market its database again after a renovation and reorganization. The database includes 300,000 email-opt-in names and 40,000 subscribers to the quarterly magazine. Warner Bros recently signed an integrated deal with Batanga in connection with the recent launch of its movie Catwoman. The deal included email and radio campaigns, as well as access to the database.