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El Premio de la Gente, an event that allows fans to vote for their favorite music stars, will be aired by Telemundo next November. To help publicize the event El Premio de la Gente has partnered with direct mailers ADVO and Carmen's Cupones. Ballots for the contest were inserted in ADVO's Shopwise envelopes. ADVO did two drops of 2.5 million households each – one on August 23rd and a second on September 1st. Additionally, ballots for El Premio de la Gente were inserted into Carmen's cupones co-op direct mail program, which targeted 2.5 million highly acculturated Hispanic females – the decision makers in Hispanic households. Greenhouse Marketing owns the marketing rights to El Premio de la Gente until 2008. The Los Angeles based marketer expects a high response rate from Hispanics targeted by the ADVO and Carmen's Cupones co-op programs.


Portada Staff

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