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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Latin America

We Will, We Will RockYou

Social application publisher RockYou launches mobile Spanish-language widget ad campaign in conjunction with ES Interactive in Puerto Rico, Latin America and U.S. Hispanic markets

A Call Away

New MIT Project sheds light on NYC-LatAm connection through analysis of telecommunications patterns. Implications for micro-targeted Hispanic marketing campaigns.

Under New Leadership, GDA Plots its Course

Grupo Diarios America’s new Managing Director Guido Conterno tells Portada of its new product development strategy and the company’s plans to market itself as the gateway to Latin America.

US Media Consulting Buys Full Page Media [2-B]

Gains four major Latin American clients. Ad Sales Director Bruno Almeida discusses the deal, as well as the company’s ad-sales network Jumba, which serves clients like Direct TV, Puma, Microsoft, Spirit Airlines and Coca Cola.

US Media Consulting Buys Full Page Media

Gains four major Latin American clients. Ad Sales Director Bruno Almeida discusses the deal, as well as the company’s ad-sales network Jumba, which serves clients like Direct TV, Puma, Microsoft, Spirit Airlines and Coca Cola.

One for All

Spanish-language media properties compete for standard-bearer status in Spanish-speaking world.