Join Us at the Marketing in Multicultural America Summit, NYC, March 5

DIRECTV Reports Strong Q1 Profits; Latin American Business Soars

Adds 200,000 subscribers in LatAm; increases monthly revenue per subscriber 20%.


DIRECTV just reported very strong profits for Q1 of this year, boasting a 10% growth in revenues. This is due in large part to the company’s thriving Latin American operations, where it holds a 41% stake of Sky Mexico, 74% of Sky Brazil, and is the sole owner of PanAmericana, which is present throughout the region.
DIRECTV Latin America saw huge revenue gains—a reported 47%—raking in $542 million. These gains were due to its ramped-up monthly revenue yield per subscriber, which climbed to an average of $53.52, a 20% increase.
During Q1 the company added 200,000 net subscribers in the region for a total of 3.5 million, a 24% increase. "The increase was due to higher gross additions mainly in Brazil, Venezuela and Argentina," said Robert Mercer, a spokesman for the company, in an interview with Portada.
Related Article:

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Get our e-letters packed with news and intelligence!