As some content providers are vying to be the prime source of online news and analysis for English-speaking audiences—the UK’s The Guardian and The New York Times, for instance— some corporations are trying to do the same in the Spanish-speaking world. The prime contenders are in Spain, perhaps because of the character of the Spanish spoken in Spain, which is akin to the relationship between American English and British English, the latter generally viewed more favorably.
More than 25% of the visitors of ElPais.com—the website of the Spanish daily El País, which defines itself as “the global newspaper in Spanish”—come from outside of Spain. El Pais.com has 7.44 monthly unique users according to internal figures, while all of Prisa.com’s online properties, including sports site As.com and radio broadcasters CadenaSer.com, have more than 12.3 million unique users. ElPais.com is managed by Prisa.com, the online unit of Spanish media giant Prisa. Prisa.com’s goal is to be a leader in the production and marketing of digital news, educational and entertainment content to the Spanish and Portuguese-speaking markets.
Another newspaper with global ambitions, which brands itself as the “global leader in Spanish Information”, is Madrid-based El Mundo. The website had 10.8 million unique users last January. Other websites in Latin America, including Argentina’s Clarin.com, Mexico’s Reforma.com and ElUniversal.com and Colombia’s Eltiempo.com are also in the race to become the preeminent Spanish-language website for news and information.
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