Leveraging its numerous financial publications to attract more ad-revenue .Fox Networks has announced the launch of Worhtnet.Fox, a vertical ad-network delivering advertisers international consumers of financial information, including CEOs and other powerful financial sector decision-makers.
Worthnet.Fox will feature member publications of the Wall Street Journal Digital Network, including The Wall Street Journal Online, Barron's Online and MarketWatch. Sales efforts will be concentrated mainly in Latin America.
While .Fox Networks has announced its intentions to add to Worthnet.Fox’s publisher offering, it will not represent The Wall Street Journal Digital Network in markets where the network already has sales offices. In Latin America, .Fox currently has offices in Buenos Aires and Sao Paulo.
Worthnet.Fox is .Fox Network’s first vertical ad network launch.
Related Article: Online Video Advertising: Punto Fox Acquires uTarget (April 14, 2008)