Category

Hispanic Radio

Category

iHeartMedia has joined forces with Hispanic radio legend Enrique Santos of Magnus Media to develop an Hispanic multi-platform initiative that will leverage iHeartMedia’s reach of more than a quarter of a billion listeners monthly.Santos was named Chairman and Chief Creative Officer of Newly Formed iHeartLatino Division and will also create new english-language programs across broadcast, digital and social for the latino community.

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Digital Radio

Agencies are paying attention to internet radio services, thanks to the move to mobile and the demand for consumer choice. Research firm eMarketer estimates there will be 159.8 million digital radio listeners in 2014. That doesn’t mean, however, that they’ll grab ad dollars away from terrestrial radio. Rather, digital listening in all its permutations will become part of the multi-channel and multi-media marketing mix. How to do a multiplatform (Hispanic) Audio Buy.  

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Pizza Salame

Major Radio networks have censored Pizza Patrón advertising that carries the word “Chingón”.  In fact, none of the stations agreed to run the spots without bleeping the word “Chingón.” “Networks like Univision and CBS Radio refused to run the spot entirely, even with the word censored – they claimed that they were fearful of potential FCC penalties,” Yousef Kattan Fernández President/CEO/Founder of Dallas based TruMC, the agency that buys media for Pizza Patrón, tells Portada.

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