What: Lopez Negrete Communications has just opened a new office in New York City.
Why is it important: By addressing Latino culture and needs, the advertising industry may embrace a wider marketing scope and expand its possibilities in every platform.
Lopez Negrete Communications Inc., a Hispanic owned and operated full-service agency specializing in Hispanic marketing, has opened a new East Coast office in New York City, to support its solid growth in the United States. The new East Coast office is located at 747 Third Avenue at the corner of 47th Avenue in Manhattan. Originally headquartered in Houston, Texas, the agency also operates offices in Los Angeles, and was recently named Verizon Wireless’ Hispanic agency of record.
Lopez Negrete Communications, Inc. is renowned as one of the pioneering agencies targeting the U.S. Hispanic market. It was founded in 1985 by husband and wife business partners Alex and Cathy López Negrete, and it has always focused on narrowing the gap between corporate America and the Hispanic consumer through communications that empower each to achieve their goals.
“Staying in touch with our clients and our community has always been the hallmark of our agency,” says Alex López Negrete, CEO and president of Lopez Negrete Communications. “It is also a game of scale and access. By having full-service offices in each coast, our organization has the ability and resources to deliver a tangible advantage for both clients and consumers, both of which are now working and communicating in a real-time environment.”
“Latinos are the culture and strength that drive a substancial part of this country’s growth, and never before had this reality been more true for our society and our business sector than now,” adds Cathy López Negrete, EVP, CFO, COO. “We are also committed to providing the most innovative and integrated multi-channel Hispanic marketing efforts in the industry by hiring the most remarkable bicultural talent out there. After all, our multifaceted, bicultural work family is the secret ‘salsa’ to our success.”
Source: Lopez Negrete Communications Inc., press release.