Hilda García has been appointed VP of Multimedia Content & Community Development for Entravision, Portada has learned. García was most recently VP of Multiplatform Content and Information and Digital Content Director for ImpreMedia, based in New York City.
Garcia’s first day at Entravision is April 1. She will be moving to California, where the company is headquartered (Santa Monica, CA). Her position at Entravision is new and has been specially created for her. Entravision is likely going to use Garcia’s multimedia expertise to leverage all the Spanish-language content in its digital, radio and TV properties. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. In addition, Entravision owns and/or operates 56 primary television stations and also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations.
A native of Mexico City, García has worked for Grupo Editorial Expansión in Mexico and El Nuevo Día newspaper in Puerto Rico. She is also the co-author with Joe Kutchera of “EXITO: Su estrategia de Marketing Digital en 5 pasos.”
Entravision is likely going to use Garcia’s multimedia expertise to leverage all its content.
Changes at impreMedia
The departure of García comes on the heels of the resignation of Erica González, who earlier this month left her position as Executive Editor at El Diario/La Prensa, an impreMedia publication. impreMedia has not publicly announced the changes but according to an updated profiled on Linkedin, Juan Varela will now serve as VP,Content Director for impreMedia. Since Argentinean media group La Nacion bought ImpreMedia in March 2012, the company’s new owner has made a series of personnel changes involving key sales, marketing and, now, editorial positions.