Digital Audio Advertising: TargetSpot expands partnership with SBS

TargetSpot, the digital audio advertising platform, is extending its reach with Hispanic audiences by expanding its partnerships with Hispanic media companies, such as SBS (Spanish Broadcasting System), the publicly traded Hispanic-controlled media and entertainment company in the United States.

Content

What: Digital audio advertising platform TargetSpot is expanding its partnerships with Spanish Broadcasting Systems. The expanded partnerships give TargetSpot a larger  footprint among Hispanics listening digital audio.
Why it matters:  Digital Audio Advertising is becoming a major factor in connecting with the Hispanic consumer. Particularly music content is playing an increasingly important role in digital radio, which includes mobile.

gau8ily2p4mghzthtgeu_400x400TargetSpot, a digital audio advertising platform, is extending its reach with Hispanic audiences by expanding its partnership with  SBS (Spanish Broadcasting System), the publicly traded Hispanic-media and entertainment company targeting the Hispanic market. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reach millions of additional Hispanic listeners across multiple devices.

“The Hispanic consumer is young and connected, and music is central to their lifestyle and culture. Brands can’t afford to play catch up because this audience is too savvy and typically ahead of the general market in terms of media trends. That’s why we’re continuing to strengthen our partnerships with the leading Hispanic media groups to make sure we can help brands keep up with this fast moving audience,” said Mitch Klein, co-CEO, TargetSpot.

TargetSpot, a part of the Radionomy Group, is an advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot’s team to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties.

Get our e-letters packed with news and intelligence!

Meet & Learn
Portada Live Events

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Portada Live CDMX 2025

Join the Pre-eminent Event for Marketers in Mexico and Latin America; Portada Live CDMX, April 10, 2025

On April 10, 2025, Mexico City will host a new and enhanced edition of Portada Live CDMX, an exclusive event bringing together top brand marketing executives and solution providers in a highly curated environment. An added feature of Portada Live CDMX will be the Portada Awards, which will highlight excellence in Mexican and pan-regional marketing. The award categories and nomination periods will be revealed soon.