What: Digital music and radio services company 7digital has partnered with Spanish Broadcasting System (SBS), owner and operator of radio stations in the United States, to create new music offerings including a radio-style streaming service.
Why it matters: As part of this agreement, 7digital’s platform will be used to power the new service for SBS in the U.S. under their brand La Musica.
7digital, adigital music and radio Services Company, has announced a new contract with Spanish Broadcasting System (SBS), owner and operator of radio stations in the United States, to create new music offerings including a radio-style streaming service.
SBS is primarily focused on the US Hispanic audience and, as part of this agreement, 7digital’s platform will be used to power the new service for SBS in the US under their brand La Musica. Through an online portal and mobile app, LaMusica.com currently streams 14 of SBS’ Spanish-language radio stations, including WSKQ-FM, the nation’s number one ranked Spanish-language radio station among adults 18-49, as well as the top-ranked radio station (regardless of language) in the New York City area, according to the most recent Nielsen Audio Ratings Report.
7digital’s API and infrastructure will provide La Musica, SBS’ online Latin music, entertainment and news destination, with secure content management technology and a reporting system to support additional music products beyond the site’s current radio station streaming offering
Simon Cole, CEO of 7digital commented that “La Musica from SBS is a perfect example of the kind of services we are seeing emerging from the world’s more visionary radio companies. Listeners want more from their radio experience and users of streamed music services want the content curation and ‘lean back’ experience that radio can offer. I’m pleased that our expertise in both music and radio, access to catalogue and a robust streaming platform has allowed SBS to bring this service quickly to market and I expect it to be a great success.”
Raul Alarcón, Jr., Chairman and CEO of Spanish Broadcasting added: “We continue to invest in strengthening our LaMusica.com portal and extending the robust content offerings we provide to the nation’s passionate Latino music fans. Our agreement with 7digital will provide us with additional tools to maximize the LaMuscia.com experience, as we seek to fully capitalize on our strong media brands and close ties to the vibrant Latino music community.”