The retargeting platform AdRoll has announced a US $70 million funding round, led by Foundation Capital. Performance Equity, Glenmede and Northgate were some of the investors that participated, along with first-time investor Institutional Venture Partners. Eric Liaw of IVP will join AdRoll’s board as an observer.
CPG Giant Kraft is already leveraging the vast amount of data it has through a data management platform (DMP) and programmatic advertising. The programmatic push includes efforts to reach the Hispanic consumer, Portada has learned.
AppNexus, the programmatic ad platform, is planning to go after the other side of digital advertising: the direct deal, Ad Age has reported. To do so, the company has added a new software, Twixt, which is aimed to streamline negotiations that occurs over email and phone, prior to the execution of a digital ad buy.
Yahoo is supposedly developing its own video sharing platform to rival YouTube, and working on a plan to appeal some of YouTube’s most popular stars and networks to show their stuff on the site, according to what sources told Re/Code.
Our Latin Online Video Forum in Miami on June 3 will have the best and brightest in the red hot online video space. C-level marketers who will be providing top-notch insights include Josh Chasin Chief Research Officer, ComScore, Artie Bulgrin, SVP Global Research and Analytics, ESPN, Cynthia Evans, Regional Director of Strategy/GroupM Research Director and Javier Salas Rodriguez, Digital Acquisition Marketing Manager, American Express Mexico. Buy your tickets now and get 2 Hotel Nights on us!
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Facebook has purchased Oculus VR, maker of the Oculus Rift virtual reality headset, for around US $2 billion in cash and stock, according to TechCrunch.
Twitter announced that they´re expanding the TV conversation Targeting feature for Spanish language TV shows in the United States. Last year Twitter launched its TV
We are introducing the Latin Audience Buying Guide to reflect the emergence of the U.S. Hispanic Ad-Tech ecosystem. This new custom branded digital section in English and Spanish showcases the companies that are taking the U.S. Hispanic and Latin American marketing and media space to the next level. Why we are doing this.
Videology, , the digital advertising network, has signed a deal with Nielsen to use data to help TV advertisers target young audiences that are watching more digital channels.
The Affordable Care Act (ACA) enrollment process has shown many challenges in making a connection with the Hispanic community. Hispanic “Young Invincibles” (between the ages of 18 and 29) play an important role in the success of the ACA and they have proven to be the hardest to reach Hispanic population.
Data is a currency that is more valued than hard cash in the Age of Real Time Audience Measurement. Both in the digital and the offline world (e.g. see the concept of addressable TV advertising). But what data should brand marketers, clients and media believe in? Where are the data auditors? That is where ComsScore’s just announced partnership with Acxiom, Epsilon and Batanga Media comes in.
Yahoo! today announced the launch of a new design for the home page of its U.S. Hispanic market and Latin America sites. Portada interviewed Javier Garcia, General Manager for the Hispanic market, about these changes.
Online ads seller iSocket has raised US $5 million in new funding.
ComScore, in collaboration with the Coalition for Innovative Media Measurement (CIMM), will expand its cross-platform measurement service. The industry will provide unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. This will allow media companies, marketers and advertising agencies to experience the service for their brands as well as opening participation from CIMM member companies in addition to non-CIMM members.
Google will pay around US $400 million to buy DeepMind, an artificial intelligence company. Facebook was in talks as well to buy the startup last year.
AOL has come to an agreement with the purpose of acquiring the software startup Gravity, which also creates Interest Graphs.
What? GroupM is opening a new media buying and planning agency focused on addressable TV. Why it matters? The agency will focus on addressable TV, hyper-local
What? AT&T launched a new billing program called Sponsored Data Monday, the program allows content providers (e.g. Netflix) to pay for mobile data costs so that
What? Mashable has raised $13 million in Series A funding. Why it matters? The platform aims to connect and improve relationships between distribution parties in the region. So