How can we best develop widely accepted audience engagement metrics for multi-screen online video? That is going to be a key question at Portada’s Latin Online Video Forum on June 3 in Miami’s in InterContinental Hotel. We just got confirmation that Artie Bulgrin, SVP Global Research and Analytics at ESPN is going to be providing major insights into the subject. Bulgrin’s responsibilities include the evaluation of audience research in the U.S. (both TV and digital analytics) and Latin America, and the coordination of proprietary and syndicated market research to support all divisions of ESPN. Other key players to participate at this must-attend event include Cynthia Evans, Regional Director of Strategy/GroupM Research Director and Josh Chasin Chief Research Officer, ComScore. In addition, Javier Salas Rodriguez, Digital Acquisition Marketing Manager, American Express Mexico is going to speak about best practices in Online Video Advertising campaigns.
The quest to find order in chaos
The state of Online Video is similar to that of the cable market 30 years ago. Very chaotic when it comes to have reliable and industry wide metrics, even more so in the Latin space. The challenge lies in developing credible industry-wide metrics. What needs to be done to lend credibility to the enormous online video (advertising) opportunity? The above cited panelists will try to find answers. Other major topics we will be exploring at the Online Video Forum include:
- Best Practices: How to implement a panregional online video campaign
- The Business model: Pay per click/pay per view or what else?
- Creative: Repurpose TV sports or not that is the question?
- The Media Owners Perspective :How to best to monetize online video assets in all platform
- Beyond YouTube: By just using YouTube, Online Video’s reach tops out at 30%-50 of the web population depending on target. What other platforms can be used? How to optimize frequency and target and more…
The Latin Online Video Forum can be attended separately or together with the Latam Advertising and Media Summit which takes place in the same venue on June 3 in the afternoon and on June 4. Early Bird Ticket pricing expires next Friday April 11! Get your ticket now!
Or buy a combo ticket to Online Video Forum and Latam Summit and the HOTEL IS ON US!
Already confirmed premium Sponsors of the Latin Online Video Forum include:
To inquire how to align your brand with Portada´s Latin Online Video Forum, please contact Sales Marketing Manager Kelley Eberhardt via e-mail at firstname.lastname@example.org or call her at (212) 685-4441.