How Colombia’s El Tiempo is Experimenting with Facebook’s Instant Articles

On December 1st Facebook launched one of its most revolutionary news products to date: Instant Articles. The new product is supposed to give publishers superpowers to connect with their audiences with texts and graphics, video and audio content at a fast speed and with responsive design. Portada, through Paula Gaviria our brand new correspondent in Bogotá, talked to leading executives at Casa Editorial El Tiempo and at Facebook Latin America to talk about what they have learned so far.

Research: Copa America 2015 – Soccer Fans in Latin America Deciphered

With the start of the Copa America 2015,  June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment  has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

Research: Latin Americans Have Significantly Higher Brand Attachment, Havas Study Reveals

Havas’ Meaningful Brands 2015 study reveals  that brands do matter in LatAm, as the disconnection to brands is lower  than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]

Research: LatAm, the region with highest engagement on social networks : 8, 67 hours per month

n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:

Breaking Ads Colombia:, FOGAFIN y DirecTV ::: Premium Content:::

Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of, FOGAFIN and DirecTV. The digital advertizing campaigns were active during January and April, 2014. They were tracked with ColombiaWebMonitor™ technology. Advertiser:  R360 S.A.S. Campaign: “” Language: Spanish Description: Online news site by R360 S.A.S. Sites: (from Colombia), […]

Neustar acquires Colombian firm .CO Internet for US$109 million

Neustar, Inc. (NSR), provider of real-time information and analytics, has closed up a definitive agreement to acquire .CO Internet S.A.S. — formerly a domain extension specific to Colombia —and certain associated assets for US $109 million . .CO Internet is an operator of the worldwide registry for Internet addresses and the highest domain assigned to Colombia.


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.