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Colombia

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On December 1st Facebook launched one of its most revolutionary news products to date: Instant Articles. The new product is supposed to give publishers superpowers to connect with their audiences with texts and graphics, video and audio content at a fast speed and with responsive design. Portada, through Paula Gaviria our brand new correspondent in Bogotá, talked to leading executives at Casa Editorial El Tiempo and at Facebook Latin America to talk about what they have learned so far.

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With the start of the Copa America 2015,  June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment  has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.

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n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:

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