On December 1st Facebook launched one of its most revolutionary news products to date: Instant Articles. The new product is supposed to give publishers superpowers to connect with their audiences with texts and graphics, video and audio content at a fast speed and with responsive design. Portada, through Paula Gaviria our brand new correspondent in Bogotá, talked to leading executives at Casa Editorial El Tiempo and at Facebook Latin America to talk about what they have learned so far.
Brazilian beer brand Skol is the most valuable brand in Latin America, with 20% growth in 2015, taking its brand value to US$8.5bn. Last year’s number one Corona moves to second position with growth of 6% to US$8.5bn.
With the start of the Copa America 2015, June 11 until July 14 in Chile and one of the most anticipated sports events of the year, soccer passion and emotion will be running high throughout Latin America. While the popularity of soccer is very widespread throughout the Southern continent, what soccer means to fans and how they live their passion is very different. Havas Sports & Entertainment has published the study: “Fans, Passions and Brands”, which surveyed 21,000 fans across 16 countries, and aims to understand the motivations and behaviors of soccer fans and their relationship with brand sponsors.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with brands is healthier than in other regions. Latin America outperforms global results by 7 percentage points in “brand attachment”. In LatAm 47% of the people would care if the brands analysed disappeared, […]
Busca Corp., a leading digital entertainment network headquartered in La Jolla, California, has signed a multi-year license agreement with Rotten Tomatoes to launch Tomatazos.com, the official Spanish language movie ratings and reviews site.
Social media engagement in Latin America for the month of July 2014 showed 127 percent year over year increase in engagement across Facebook, Twitter and Instagram, with 455.3 million total actions, according to a Shareablee’s analysis.
Digital agency Ariadna , led by Andres Rodriguez in Colombia, has been chosen to handle Diageo’s brands Johnnie Walker, Buchanan´s and Smirnoff Ice.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in line with digital growth in general. As part of a recent Webinar, Alejandro Fosk, Senior Vice President, Latin America for comScore, Inc., highlights the major shifts in digital consumer behavior over the […]
The Social Networking Market in Latin America has been experiencing a phenomenal growth, reaching a total of 85,934 minutes per users per month on such sites. Of this result, Brazil reachs the top position as the Latin American country with the highest number of minutes spent on social networks (49,682 minutes and 55,240 page views).
n the last year, there have been significant developments in the digital landscape and Social Network audiences. Both mobility and connectivity have shown greater growth, especially in Latin America, where internet users spend at least 8, 67 hours per month, according to a research carried out by comScore Inc., making it the region with greatest engagement in social networks. Below, some highlights from the report:
RTB: Rubicon Project expands operations in LatAm with new office in Miami, Patrizio Zanatta is appointed MD
Rubicon Project,which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is expanding its activity in Latin America with the appointment of Patrizio Zanatta as its first Managing Director for the region.
Anthony Cenname-WSJ. Magazine “Leading brands understand that it’s essential to be global, especially in LatAm’s luxury goods market”
WSJ. Magazine, The Wall Street Journal’s luxury lifestyle publication, is launching WSJ. Magazine Brasil, printed in Portuguese, and WSJ. Magazine América Latina, printed in Spanish in Argentina, Chile, Colombia, Mexico and Panama.
NYLON Media Inc. will publish Spanish language print and digital editions of its flagship NYLON Magazine and NYLON Guys Magazine to expand throughout the Americas.
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
IPG Mediabrands has announced the launch of Rally in Latin America, the largest social media agency in the region.
Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Pulzo.com, FOGAFIN and DirecTV. The digital advertizing campaigns were active during January and April, 2014. They were tracked with ColombiaWebMonitor™ technology. Pulzo.com Advertiser: R360 S.A.S. Campaign: “Pulzo.com” Language: Spanish Description: Online news site by R360 S.A.S. Sites: ESPNDeportes.com (from Colombia), […]
Neustar, Inc. (NSR), provider of real-time information and analytics, has closed up a definitive agreement to acquire .CO Internet S.A.S. — formerly a domain extension specific to Colombia —and certain associated assets for US $109 million . .CO Internet is an operator of the worldwide registry for Internet addresses and the highest domain assigned to Colombia.
Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.