Portada and Media Economics Group present a new article of Breaking Ads Colombia with the analysis of the campaigns of Pulzo.com, FOGAFIN and DirecTV. The digital advertizing campaigns were active during January and April, 2014. They were tracked with ColombiaWebMonitor™ technology.

Pulzo.com

pulzo

Advertiser:  R360 S.A.S.

Campaign: “Pulzo.com”

Language: Spanish

Description: Online news site by R360 S.A.S.

Sites: ESPNDeportes.com (from Colombia), ElDiario.com.co, LaNacion.com.co, LaRepublica.com.co, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

 

FOGAFIN

fogafin

Advertiser: Fondo de Garantías de Instituciones Financieras (FOGAFIN)

Campaign: “Depósito Seguro”

Language: Spanish

Description: Deposit insurance institution for banking system in Colombia.

Sites: Semana.com (Colombia), Vive.in.

Servers: ced.sascdn.com (Smart AdServer), e-Planning.net.

 

DirecTV

directv.co

Advertiser: DirecTV, Inc.

Campaign: “Win Sports”

Language: Spanish

Description: Win Sports channel $0 DirecTV subscription offer and contest for World Cup in Brasil.

Sites: Colombia.com, ESPNDeportes.com (from Colombia), ElDiario.com.co, LaMega.com.co, RCNRadio.com, Starmedia Colombia, Terra.com.co.

Server: GoogleSyndication.com (GoogleAdSense)

Fuente: Media Economics Group, ColombiaWebMonitor™. Más información en el teléfono: 1 (704) 841-2030.

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