Changing Places
Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
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Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
Publicitas LHM took a first step into the magazine industry through an exclusive sales representation agreement with iCarambaU Magazine, published by LatCom Communications.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
Sony Entertainment will buy Hispanic print media to advertise its “Zorro” movie.
In the second quarter of 2005 Belo Corp's Specialty Publications Group, that includes Spanish-language newspapers Al Día (Dallas) and La Prensa (Riverside, CA), for the first time contributed positive earnings from operations.
Editorial Mexico Desconocido is testing the U.S. Hispanic market with a travel title.
The UK's Profile-Pursuit sold its US assets (Every Woman and Toda Mujer magazines) to Healthspring Communications.
The Newspaper Advisory Board will provide a forum to anticipate, evaluate and define the emerging information needs of newspapers and their advertisers.
Francisco Lozano, Donald Borucki, Claudia Montoya, Oscar Reyes, Don Richards.
Magazine advertising by car manufacturers expanded by 24% during the first half of 2005, according to HispanicMagazineMonitor. General Motors was the leading advertiser, outspending Daimler Chrysler by a factor of two. For newspapers, TNS Media Intelligence shows a 12% increase.
Mundo Libros, a magazine covering Hispanic and Latin American books and authors, is scheduled to launch this October.
Papel Media Latin America signed an ad representation deal with Mexico's Dia Siete magazine …
Contacto News Service offers “Reportajes Latinos” to U.S. Hispanic publications.
Madison Direct recently announced a ride-along program in Verizon flip book directories (written in both Spanish and English).
As publishing companies look for new ways to cut costs while maintaining quality, some are discovering the advantages of printing in Latin America.
Therese Mulvey, Isis Gonzalez, Marla Skiko, Nancy Rosado.
U.S. Hispanic news and opinion monitoring service LatinClips announced that it will launch “TrueVal”, an ad equivalency tool, in partnership with Papel Media.
La Voz de Houston (weekly, circ. 100,000, Spanish) will relaunch August 3rd with a new look and expanded editorial.
Voy Communications, Fernando Espuelas’ Hispanic entertainment company, will expand its advertising and direct marketing campaign.
Foley’s , the Houston based retailer, is looking to increase its market share among Hispanics and is envisaging more print advertising in Texas.