Changing Places

Francisco Lozano has been named Sales Development Director for ImpreMedia. In this newly created position, he will be responsible for driving national advertising revenue through major corporate projects. Lozano will report to Erich Linker, Senior Vice President of National Sales for ImpreMedia. Until recently, Lozano was National Sales Manager for La Opinión

Donald Borucki has been named Director of National and Major Account Sales for La Opinión, responsible for sales and revenue objectives for the national and major account categories, including advertising agencies, and major retailers. In addition, he assumes responsibility for the National Retail Advertising category for ImpreMedia. Borucki will report to Carol Mintz, Vice President of Advertising for La Opinión. Borucki has extensive experience in the newspaper industry and has held various management positions including serving as Advertising Director for Major Accounts at the Los Angeles Newspaper Group (LANG) and Regional Sales Manager for The Newspaper Network (TNN).

Claudia Montoya has been appointed to the position of National Sales Manager for La Opinión and also ImpreMedia's National Account Manager for the Western region. Previously, Montoya was National Account Supervisor for La Opinión. During her tenure she has achieved top sales awards such as La Opinión's Most Valuable Sales Person. Prior to joining La Opinión, Montoya held several positions at Media Passage and Initiative Media.

Oscar Reyes is the new membership Director at the National Association of Hispanic Publications. Before his new position, Reyes was the editor in chief/Publisher of El Pregonero (Washington DC).

The American Association of Advertising Agencies (AAAA) named Don Richards as SVP of its AAAA Agency Diversity Programs. As part of this newly created position, he will oversee AAAA's association diversity programs, which includes the diversity project Operation Success, the multicultural ad intern program and AAAA Foundation's minority scholarship program, Operation Jumpstart. Don was previously associate national director of affirmative action and diversity at Screen Actors Guild.

LatinWorks has named Chief Creative Officer Sergio Alcocer as President of the agency.