Sony Entertainment will advertise the movie “Zorro” in national magazines as well as in Hispanic newspapers in close to 100 markets nationwide. The movie's release date is October 28 2005. The print advertising will list all the theatres in which the movie will be shown in each market. Hispanic print ads will be placed by McCann Ericsson, Sony Entertainment's agency.
Sony Entertainment buys Hispanic media for movies which are popular among Hispanics as well as for movies with lead actors of Hispanic background.
Sony Entertainment will buy Hispanic print media to advertise its “Zorro” movie.
Content
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
