New Advertising Campaigns: Sony Entertainment

Sony Entertainment will advertise the movie “Zorro” in national magazines as well as in Hispanic newspapers in close to 100 markets nationwide. The movie's release date is October 28 2005. The print advertising will list all the theatres in which the movie will be shown in each market. Hispanic print ads will be placed by McCann Ericsson, Sony Entertainment's agency. Sony Entertainment buys Hispanic media for movies which are popular among Hispanics as well as for movies with lead actors of Hispanic background.