Lauren Scarpati has joined Pfizer as Consumer Marketing Lead, leveraging her extensive experience in leading marketing strategies for digital health platforms at organizations like Sanofi, Happify Health, and Orexo. Her data-driven campaigns have notably increased website traffic and user engagement. Mana Sura is now the Account Manager at Mundial Media, focusing on representing emerging audiences shaping the new America. Backed by first-party data and a sizable mainstream audience, Mundial Media offers brands scaled reach to affinity audiences across digital platforms. Mana, an Indian American woman, is enthusiastic about innovating and catering to diverse audiences. Erendida Samaniego assumes the role of Director of Marketing, Media, and Shopper Marketing for El Super Markets and Fiesta Mart at Chedraui USA, expressing excitement about contributing to these retail brands’ marketing strategies.
Join us as we unravel the narratives behind these shifts and explore the motivations driving them forward. As companies evolve through acquisitions and strategic partnerships, individuals progress in their careers, taking on new roles and challenges. Portada is here to keep you informed about these transformations.
Pfizer Welcomes a New Consumer Marketing Lead and Other Marketing Appointments
| Name | Position | Company | Statements/Description |
Lauren Scarpati |
Consumer Marketing Lead for | Pfizer | “In recent years, I’ve led marketing strategies for Digital Health platforms across several organizations including Sanofi, Happify Health and Orexo, where my data-driven campaigns increased website traffic and user engagement.” (LinkedIn) |
Mana Sura |
Account Manager | Mundial Media | “At Mundial Media, we represent the emerging audiences who are shaping the new America, backed by the power of first-party data and a new mainstream audience of 25M+ consumers. Our data-driven platform provides brands with scaled reach to affinity audiences across the digital landscape, focusing on the market’s growth segments – Hispanic, Black, AAPI, and LGBTQ+. As an Indian American woman, I’m excited to join the team and embark on this journey to do things differently!” |
Erendida Samaniego |
Chedraui USA | Director of Marketing, Media and Shopper Marketing for El Super Markets and Fiesta Mart | “I’m happy to share that I’m starting a new position as Director of Marketing, Media and Shopper Marketing for El Super and Fiesta Mart at Chedraui USA!” |
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