Changing Places [2-A]
07/25/2005
Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
July 25, 2005
New Research Emphasizes the Importance of Spanish-language Media and Advertising
07/25/2005
Two just released studies by Hispanic U.S.A (Roslow Research) and People en Español (Synovate) stress the importance of Spanish-language advertising in order to reach Hispanic consumers.
Publicitas LHM Signs Sales Rep Agreement with iCarambaU Magazine
07/25/2005
Publicitas LHM took a first step into the magazine industry through an exclusive sales representation agreement with iCarambaU Magazine, published by LatCom Communications.
U.S. Hispanics Flock to Online Travel Sites, Advertisers Take Notice
07/25/2005
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
New Advertising Campaigns: Sony Entertainment
07/25/2005
Sony Entertainment will buy Hispanic print media to advertise its “Zorro” movie.
Belo’s Specialty Publications Reach Profitability
07/25/2005
In the second quarter of 2005 Belo Corp's Specialty Publications Group, that includes Spanish-language newspapers Al Día (Dallas) and La Prensa (Riverside, CA), for the first time contributed positive earnings from operations.
Mexico Desconocido tests US Hispanic market
07/25/2005
Editorial Mexico Desconocido is testing the U.S. Hispanic market with a travel title.
Toda Mujer sold to Healthspring Communications
07/25/2005
The UK's Profile-Pursuit sold its US assets (Every Woman and Toda Mujer magazines) to Healthspring Communications.