Changing Places [2-A]
Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
Two just released studies by Hispanic U.S.A (Roslow Research) and People en Español (Synovate) stress the importance of Spanish-language advertising in order to reach Hispanic consumers.
Yvonne Montanino, Joe Vidueira, Elizabeth Arango, Angela Burt-Murray…
Publicitas LHM took a first step into the magazine industry through an exclusive sales representation agreement with iCarambaU Magazine, published by LatCom Communications.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
Sony Entertainment will buy Hispanic print media to advertise its “Zorro” movie.
In the second quarter of 2005 Belo Corp's Specialty Publications Group, that includes Spanish-language newspapers Al Día (Dallas) and La Prensa (Riverside, CA), for the first time contributed positive earnings from operations.
Editorial Mexico Desconocido is testing the U.S. Hispanic market with a travel title.
The UK's Profile-Pursuit sold its US assets (Every Woman and Toda Mujer magazines) to Healthspring Communications.