Editorial Mexico Desconocido, a Mexican publishing house specialized in travel publications is testing the U.S. Hispanic market with a travel title. 
The publishing house was first started in in 1977 with the mission of transmitting knowledge about Mexico's great cultural wealth and natural wealth to the general public. Editorial Mexico Desconocido publishes several publications, including Mexico Desconocido, Guias de Mexico Desconocido, Tips de Aeromexico, Mexico en el Tiempo and Pasajes de la Historia. These publications have a combined monthly circulation of over 350,000 copies and are sold in Mexico and abroad.
