GDA and Multimedia Inc. form Partnership
Grupo de Diarios America (GDA) and Multimedia, Inc. have formed a partnership for the sale of advertising space in all GDA newspapers in Latin America.
Menu
Grupo de Diarios America (GDA) and Multimedia, Inc. have formed a partnership for the sale of advertising space in all GDA newspapers in Latin America.
Details about the retailer’s print advertising campaign.
Details about the fourth quarter 2005 campaign.
Categories targeted include automotive, CPG’s and telcos.
The Boston Phoenix has purchased a 35 percent stake in El Planeta.
Claudia Montoya{EPMG), Ardi Dwornik{ESPN Deportes}, Alberto Rojas{ Jeffrey Group}, Jagdeep Wadhwani{GolTV}, Julio Rodriguez{Turbulence}, Ron Estrada {U.S. Hispanic Chamber of Commerce}. Read more
Mundo Latino Catalog MOBs, Poder Magazine Master File, Latinos on the Move…
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
For marketers hoping to attract Hispanics to their websites for e-commerce and branding purposes, paid search advertising makes a lot of sense.
Mundo Latino Catalog MOBs, Poder Magazine Master File, Latinos on the Move…
According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
Last August, Carmen’s Cupones y Consejos did the first of two drops containing El Premio de La Gente ballots.
Direct marketing professionals with experience in the Latin American market may have an edge when it comes to targeting US Hispanics.
Innovativa mailed a general merchandise Spanish-language catalog last April.
The Hispanic insert program Valores de Correo will conduct its second mailing this October.
Madison Direct recently announced a ride-along program in Verizon flip book directories (written in both Spanish and English).
Credit card issuers are increasingly using direct mail to acquire Hispanic customers.
Insert media programs (newspaper FSIs, co-ops, ride-alongs, billing inserts, etc.) are gaining popularity among Hispanic marketers.
The Dallas/Ft. Worth Latino Trendline study conducted by Rincon & Associates provides interesting information about the media consumption habits of Dallas/Ft. Worth Latinos.