According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.
Other statistics from the book include: Forty-seven percent of companies increased their expenditures in 2004, Direct mail (other than catalogs) remains the most-used direct marketing method, Internet advertisingin 2004 surpassed $9.6 billion, a total that was 32.5 percent higher than in 2003. Sixty-five percent of consumers shop from catalogs, on the Internet, over the phone or by mail because of convenience.
New Statistics about the amount of weekly direct mail received by Hispanics
- September 1, 2005
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Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
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