- Mundo Latino Catalog MOBs
Description: Spanish-speaking mail-order buyers with buying power. They spend an average of US $100 on products including health and beauty aids, electronic gadgets, religious and cartoon
videos, toys, perfumes, lingerie and jewelry. 65% are female.
Of interest to: Catalog mailers, publishers, credit card issuers and fundraisers.
Quantity: 6,782 MOB's
Contact: 21st Century Marketing
Tel: 631-293-8550, www.21stcm.com
- Poder Magazine Master File
Description: Subscribers to Poder Magazine which provides the Latin American and U.S. Hispanic business elite the information and analysis about business, economic and social trends required to make critical decisions. Top management and senior executives.
Of Interest to: Publishers, high-end credit card issuers, fundraisers.
Quantity: 59,236
Contact: Merit Direct. Tel: 914 368 1069
www.meritdirect.com
- Latinos on the Move
Description: Hispanic new movers who are buying products and services for their new living space. 66% are male.
Of Interest to: Catalog mailers. Home improvement category.
Quantity: 791,586 last 12 months
Contact: 21st Century Marketing
Tel: 631-293-8550, www.21stcm.com
- Lifestyle's Hispanic Females in Charge
Description: Hispanic female head's of household who make purchasing decisions and use credit cards.
Of interest to: All types of catalog mailers: including travel, financial, credit insurance, household, music-and beauty and cosmetic offers.
Quantity: 417,049 total, e-mail addresses, age, income
Contact: Lifestyle Change Communications, Tel: 800 411 5775
www.lifestylechange.com
- HealthsaludUSA's Hispanic Household Database
Description: Hispanic Households from HealthSaludUSA. HealthSalud aims to bring these households access to mainstream healthcare products and services via a reach/educate/influence operating model.
Of interest to: Health care service providers
Quantity: 9.87 million universe
Contact: ClientLogic Specialists Marketing Services, Tel: 201/865-5800
www.clientlogicsms.com
- Tabak's Spanish Buyers & Respondents
Description: Spanish-speaking consumers who responded to Spanish-language direct mail promotions. They are willing to spend on nutritional supplements and other health-oriented products.
Of interest to: Health and fitness related offers, general merchandise, apparel, fundraising and gifts.
Quantity: 23,586
Contact:
21st Century Marketing
Tel: 631-293-8550, www.21stcm.com
- Shape en Español
Description: Subscribers to Shape en español, a Spanish-language active lifestyle womans magazines. Active lifestyle Hispanic women who have an active lifestyle. Median age is 31, and the median household income is US $60,285.
Of interest to: Beauty/health product marketers.
Quantity: 7,645
Contact: ClientLogic Specialists Marketing Services, Tel: 201/865-5800
www.clientlogicsms.com
- SBC Hispanic New Mover (Insert Media program)
Description: The SBC Hispanic New Mover program lets direct marketers and retailers reach Hispanic new movers within days of their move to a new home. It delivers 1 million directories to Hispanic new movers within a week of a new phone line installation. Advertising pieces or product samples ride with the SBC Yellow Pages Directory.
Of interest to: General merchandisers, Home improvement category
Quantity: 1 million
Contact: Response Media Products, www.responsemedia.com
New Lists for publication
To let Portada® know about new Hispanic lists, send an e-mail to NewLists@www.www.portada-online.com. Please avoid multiple submissions of the same list.
