Some like to read in English

The Dallas/Ft. Worth Latino Trendline study conducted by Rincon & Associates provides interesting information about the media consumption habits of Dallas/Ft. Worth Latinos. According to the study, despite the abundance of Spanish-language newspapers, Latinos are not planning to abandon their readership of English-language newspapers. When asked which newspaper they expected to be their primary newspaper over the next 12 months, Latinos chose the Dallas Morning News (29%), the Star-Telegram (11%), Diario La Estrella (11%), and Al Dia (9%). Television audiences for network news remains highly segregated. For news in general, over three-quarters (77%) of native-born Latinos viewed English-language networks, while nearly nine in ten (87%) foreign-born Latinos viewed Spanish-language networks.