Albertsons, the nation's second largest grocery chain, will advertise in the Los Angeles, San Diego and Las Vegas markets. The retailer will use leading Spanish-language newspapers including El Latino (San Diego) and La Opinión (Los Angeles). Albertsons will also advertise in zoned editions of TV y Novelas (Editorial Televisa), Vanidades (Editorial Televisa) and Latina (Latina Media Ventures). The ads will only be included in the editions of the three magazines distributed in the Los Angeles market. TV y Novelas, Latina and Vanidades are members of the MNI Hispanic package, a recently started geographically targeted advertising program. MNI is a target market magazine advertising company owned by Time Inc.
Albertsons campaign will run from September 5th to September 26th. Acento Advertising is Albertsons' Hispanic advertising agency.