Valores de Correo plans second drop in October

The Hispanic insert program Valores de Correo will conduct its second mailing this October. In April, Valores de Correo mailed to 500,000 Hispanic consumers (80% female) with household incomes of over US $40,000 and 100% direct mail buyers. The program had a CPM of US $45. The initial mailing contained 14 inserts, including offers from skin care providers, coffee brands, AOL, book clubs, music clubs, DirecTV, and a magazine subscription offer from Latina.

John Ahern from MKTG Services, Valores de Correo's program manager, told Portada® that he did not have any information regarding response rates.