New Lists [2-A]
09/01/2005
Mundo Latino Catalog MOBs, Poder Magazine Master File, Latinos on the Move…
September 1, 2005
U.S. Hispanics Flock to Online Travel Sites, Advertisers Take Notice [2-A]
09/01/2005
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
La publicidad de encarte gana popularidad como herramienta de marcadeo para los hispanos
09/01/2005
La publicidad de encarte (por ejemplo encartes publicitarios en diarios, en sobres compartidos de correo directo o incluso en la factura de la luz) está ganando popularidad entre los profesionales del mercadeo para el mercado hispano.
Las búsquedas en línea pagas en español ganan popularidad
09/01/2005
Para aquellos que esperan atraer hispanos a sus sitios webs con finalidades como e-commerce y branding, las búsquedas pagas tienen sentido. Editores, y particularmente directores editoriales de Páginas Amarillas están indagando sobre los mejores modos de utilizar esta herramientas de marketing tan poderosa.
Spanish-language paid searches gain popularity with direct marketers
09/01/2005
For marketers hoping to attract Hispanics to their websites for e-commerce and branding purposes, paid search advertising makes a lot of sense.
New Statistics about the amount of weekly direct mail received by Hispanics
09/01/2005
According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.
U.S. Hispanics Flock to Online Travel Sites, Advertisers Take Notice
09/01/2005
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
El Premio de la Gente plans second drop for November
09/01/2005
Last August, Carmen’s Cupones y Consejos did the first of two drops containing El Premio de La Gente ballots.
Direct mailing to Hispanics and Latin Americans
09/01/2005
Direct marketing professionals with experience in the Latin American market may have an edge when it comes to targeting US Hispanics.
Spanish-language catalogs
09/01/2005
Innovativa mailed a general merchandise Spanish-language catalog last April.
Valores de Correo plans second drop in October
09/01/2005
The Hispanic insert program Valores de Correo will conduct its second mailing this October.
Madison Direct launches ride-along program targeting Hispanic New Movers
09/01/2005
Madison Direct recently announced a ride-along program in Verizon flip book directories (written in both Spanish and English).
Credit card issuers bet on direct mail to acquire Hispanic customers
09/01/2005
Credit card issuers are increasingly using direct mail to acquire Hispanic customers.
Insert Media Gains Popularity as a Hispanic Marketing Tool
09/01/2005
Insert media programs (newspaper FSIs, co-ops, ride-alongs, billing inserts, etc.) are gaining popularity among Hispanic marketers.
Some like to read in English
09/01/2005
The Dallas/Ft. Worth Latino Trendline study conducted by Rincon & Associates provides interesting information about the media consumption habits of Dallas/Ft. Worth Latinos.
AP strengthens Spanish-language service
09/01/2005
As part of its goal to improve services for ethnic publications, the Associated Press is bolstering its Spanish-language service.
Vela Media expands
09/01/2005
Vela Media, a provider pf Spanish and English weekly book reviews, and accompanying word puzzles recently signed deals to provide content to two Spanish-language newspapers in Atlanta, one in New York City and one in Los Angeles.