New Lists [2-A]
Mundo Latino Catalog MOBs, Poder Magazine Master File, Latinos on the Move…
Mundo Latino Catalog MOBs, Poder Magazine Master File, Latinos on the Move…
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
La publicidad de encarte (por ejemplo encartes publicitarios en diarios, en sobres compartidos de correo directo o incluso en la factura de la luz) está ganando popularidad entre los profesionales del mercadeo para el mercado hispano.
Para aquellos que esperan atraer hispanos a sus sitios webs con finalidades como e-commerce y branding, las búsquedas pagas tienen sentido. Editores, y particularmente directores editoriales de Páginas Amarillas están indagando sobre los mejores modos de utilizar esta herramientas de marketing tan poderosa.
For marketers hoping to attract Hispanics to their websites for e-commerce and branding purposes, paid search advertising makes a lot of sense.
According to the Direct Marketing Association's 2005 Statistical Fact Book, fifty-five percent of Hispanics receive six or more pieces of advertising mail weekly.
With access to computers and broadband internet becoming ever more available to U.S. Hispanics, many are using online travel sites -such as Terra.com’s turismo channel- to make their travel plans.
Last August, Carmen’s Cupones y Consejos did the first of two drops containing El Premio de La Gente ballots.
Direct marketing professionals with experience in the Latin American market may have an edge when it comes to targeting US Hispanics.
Innovativa mailed a general merchandise Spanish-language catalog last April.
The Hispanic insert program Valores de Correo will conduct its second mailing this October.
Madison Direct recently announced a ride-along program in Verizon flip book directories (written in both Spanish and English).
Credit card issuers are increasingly using direct mail to acquire Hispanic customers.
Insert media programs (newspaper FSIs, co-ops, ride-alongs, billing inserts, etc.) are gaining popularity among Hispanic marketers.
The Dallas/Ft. Worth Latino Trendline study conducted by Rincon & Associates provides interesting information about the media consumption habits of Dallas/Ft. Worth Latinos.
As part of its goal to improve services for ethnic publications, the Associated Press is bolstering its Spanish-language service.
Vela Media, a provider pf Spanish and English weekly book reviews, and accompanying word puzzles recently signed deals to provide content to two Spanish-language newspapers in Atlanta, one in New York City and one in Los Angeles.
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