Google’s Hit The Snooze Button on 3rd Party Cookies
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
Menu
It’s 6:30am. You know you’ve got to get up but the press of the snooze button allows you to drift off to sleep again. 6:45am,
Digital consumption has accelerated throughout the past 12 months, but the rules of advertising online are changing. As tech firms and regulators herald the end of the cookie in 2021, here are our initial steps for marketers to take, to ensure their advertising is still reaping the measurable benefits of digital marketing, but with cookies no longer at their disposal.
Truist, Lexus and other brands targeting the U.S. consumer right now.
Privacy Policy At Portada we recognize that privacy is important. This Privacy Policy applies to all of the products, services and websites offered by Portada,
With a 21.8% market share, BBVA is Mexico’s largest bank ranked by assets. The financial institution invested US $157 million in LigaMX and related properties between 2013 and 2024. That is why Portada recently talked to Alejandro Mayer, Director of Marketing Capabilities at BBVA Mexico, a key executive behind the institution’s La LigaMx soccer sponsorships.
Mundial Media announced $2.0 million for AI-enabled contextual platform for multicultural audiences in pre seed funding led by a syndicate of family office investors, including
Shell, Don Julio, Freeway Insurance, Bimbo…and other brands targeting the U.S. consumer right now.
Jeremy Arditi, the Miami-based executive recently promoted to Co-CEO of Teads, has interesting views on the key drivers moving the global digital marketing industry. Portada caught up with Arditi and learned about his views on the ChatGPT threat/opportunity, Teads’ growth and revenue breakdown, and more…
Noodles & Company, Pepsico and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Audience segmentation offers endless possibilities for upgrading your digital marketing strategy. Here’s how you can achieve that this holiday season for your Hispanic community.
Major players in the tech and advertising space have been taking measures to end their use of third party cookies and in theory, better protect consumer data privacy in advertising.
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.
Pepsi, California Strawberries, Albertsons Companies… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
Lexus, Realogy Holdings Corp., Miss Dior… and other brands targeting the U.S. consumer right now. Check our prior Sales Leads columns.
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
Teads announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021
Google announced Topics, a new Privacy Sandbox proposal for interest-based advertising. Topics was informed by their learning and widespread community feedback from their earlier FLoC trials and replaces their FLoC proposal.
While the future of identity will continue to emerge and evolve in 2022, time waits for no one – and that time is quickly running out in the ad tech industry. What’s next according to Yahoo Chief Business Officer, Ivan Markman.
Microsoft/Xandr, El American, Jeffrey Duque, Diana Pieretti, Jason Riveiro, Kate Canel … companies get funded, people change positions, get promoted or move to other companies. Portada is here to tell you about it.