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#Portada14

#Portada14: The unended quest-How to best connect with a changing Hispanic audience

One of the highlights at the 8th Annual Hispanic Advertising and Media Conference was the expert panel discussion “The unended Quest: How to connect In-Language or in-culture across generations.” The panel, presented by GFK, was moderated by Carlos Garcia, SVP Multicultural at GFK with Maria Lopez Knowles, CMO, Pulpo Media, Leonardo R. Torréss, General Manager of DishLatino, Vilma Vale-Brennan, Managing Partner, Multicultural Lead, MEC and Steven Millerman, CEO, Prime Access as panelists.

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Branded Entertainment Space Panel

#Portada14: LatinWe’s Camila Suarez: “Brands now have to adapt to Celebrities”

#Portada14 kicked off with the Hispanic Music and Entertainment Marketing Forum in New York City's Scholastic Auditorium. One of the most striking insights obtained by attendees was when Camila … [Read More...]

hispanics.smartphones

YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs

YuMe and SMG (Starcom MediaVest Group) have published a multicultural survey that recognizes US Hispanics as an emerging force in digital video interaction. Results show that US Hispanic device … [Read More...]

Solomon Romano, right, with members of WellPoint's Marketing Team

WellPoint’s Solomon Romano: “A marketer needs to understand the common values that unite most Hispanics”

#Portada14 speaker Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc will present a case study on "WellPoint's Hispanic Health Initiative" next Thursday September 18 as part … [Read More...]

#Portada14 Speaker Marketer Interview

JC Penney’s Lyris Leos: “The best career advice I’ve ever received is Get out of your own way!”

#Portada14 speaker Lyris Leos' diverse and fast-paced career has led to many successful traditional, digital, and emerging marketing and advertising strategies across general and multicultural … [Read More...]

nuevemeses

“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses

Perhaps non-legacy young media properties have a less challenging route to become multplatform brands. Such is the example of 9 meses, a TV show that is currently expanding to other media … [Read More...]

Taco Bell Dollar Craving Menu

Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

What:  Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21 and will be led by Interpublic's Deutsch, Taco … [Read More...]

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