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Finding the Language Sweet Spot in Social Media

Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.


#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.

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Major League Baseball Launches Big Hispanic Campaign

LatinWorks wins MLB account, as baseball swings for the hearts of Hispanics. Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some … [Read More...]

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Agency Profile: The Media Kitchen, How Chefs Cook Up Media Plans

Entrepreneurial "media chefs" cook up the best media plans at an agency that prides itself on its culture.   Elevator pitch: Multi-modal and digital-centric media entrepreneurs. Origin … [Read More...]

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Kraft Heinz Company: Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand … [Read More...]

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SPORTS MARKETING BITS: Coveted Online Sports Rights, 2014 Soccer World Cup Profits, NYC FC Merchandising Success

A lot is happening on the Sports Marketing front with Chernin Group's CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA's Soccer World Cup profit, GOLTV … [Read More...]


How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional … [Read More...]


Spain Based MCN Wants to Conquer the Latin World

Many are the platforms that provide users with 24/7/365 video content, much of which is created by the same users that consume it. While some of the content creators contribute sporadically, others … [Read More...]

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