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How a Hispanic Publisher Follows into the Penny Saver’s FootSteps

EC Classifieds’ inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication was created after the Penny Saver closed its doors in late May, leaving more than 678 employees out of work and many companies with decreased options for reaching local customers. Portada talked to Martha de la Torre, CEO of El Clasificado, about the new publication and its growth prospects.

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Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

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Agency Profile: RPA Moves Needle for Clients with Creative and Media

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How A.H. Belo is Turning into a Community Focused Marketing Services Company

A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Día has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper … [Read More...]

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Into AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…

Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an … [Read More...]

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What Sports Marketers Need to Know about Copa America Taking Place Right Now in Chile!

With Copa America under way for the fifth day today, the soccer marketing world is looking down to Chile where the tournament is being played from June 11 to July 4. The key sponsors, lessons learned … [Read More...]

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4 Insights from Boyce Avenue to Help Your Social Media Efforts

Boyce Avenue, the American rock band (pop-rock, alternative rock) formed in Sarasota, FL, by Alejandro Luis Manzano and his brothers Daniel Enrique Manzano and Fabian Rafael Manzano, was one of the … [Read More...]

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SPORTS MARKETING: SFM introduces Platform to Serve Hispanic and LatAm Bodybuilding and Fitness Communities

What: Spanish Fitness Media (SFM) is introducing a 360 marketing platform. The work-out, bodybuilding and fitness platform enables "brands to build muscle into their marketing efforts". The platform … [Read More...]

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