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Hispanic Healthcare Marketing: Is the glass half empty or half full?

There are huge opportunities in Hispanic Healthcare and Pharma Marketing. No market expert has any doubt about that. Several multicultural agencies are readying for the Healthcare opportunity including Multicultural Healthcare Marketing agency Prime Access appointing Chip Weinstein as new CEO, Prime Access former CEO Steven Millerman creating his own agency called EmCay and Multicultural Marketing firm XL Alliance also entering into the space. Yet, what has been achieved so far versus the size of the opportunity? 

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Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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BANNERS SECCIONES FINAL

How General Mills doubles down on Hispanic Online Video: 6 things to know

Hispanic Online Video Consumption is huge and getting even larger. The executives behind General Mills Hispanic Que Rica Vida (QRV) digital property know it. "Consumers today are spending 40% of their … [Read More...]

People en Espanol

Time Inc’s Luis Solis: “Leading brands now have content marketing, social, mobile and video in their RFPs”

Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine  each year puts out a list of 100 … [Read More...]

RTB-Programmatic

MamasLatinas Programmatic strategy bets on Audience Extension and PMPs

As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software … [Read More...]

descarga

McDonald’s new Brand Vision moves from a “billion-served to a billion-heard”

What: McDonald’s has introduced a new vision for its brand as well as a new campaign. At the core of the campaign is the idea to spread more love and positivity into the QSR's giant marketing … [Read More...]

Digital Radio

Audio.Ad launches digital audio advertising network for the U.S Hispanic and LatAm markets

What: Founded by Entrepreneurs German Herebia, Carlos Cordoba, and Gonzalo Alonso, Buenos Aires, Argentina based Audio.Ad  just launched a digital audio advertising platform for the U.S. Hispanic … [Read More...]

La Esquina

How People en español uses Online Video to leverage its Brand

What: PEOPLE en Español recently launched "La Esquina," a new online video property with Spanish-language broadcast network MundoFox as a founding partner. Why it matters: An increasing number of … [Read More...]

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