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The Language of Search: Getting It Right

What is the language for Search? English or Spanish? Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM.


Kaltura Founder Dr. Shay David: “Online Video Inventory Scarcity is One of the Biggest Challenges” (VIDEO)

Dr. Shay David is a scholar and serial entrepreneur who is the co-founder of Kaltura, a NYC based company that allows publishers and content owners to publish, manage, monetize and analyze their video and other rich-media content. David is going to speak at Portada’s upcoming Latin Online Video Forum in Miami on June 3, on the topic of Over the Top TV Delivery. We talked to him about the Latin Online Video Markets. Check out the video!

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Latam Awards

And the #Portadalat Award Finalists Are…….

After thousands of votes were cast by Portada's Audience all over the Americas. We now have the finalists in each of the 10 categories. Each category has 3 Finalists but the Top Marketer and the Top … [Read More...]


NewFronts: Liquidthread and Condé Nast Bet on Millennial Latinos

Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic … [Read More...]


Media Vest USA’s Brian Terkelsen: “The Consumer is Banner Blind; We Need to Create Engagement”

Brian Terkelsen is CEO of MediaVest USA. Since becoming CEO in 2012, Brian has added US $1.5 billion in billings in new business and organic growth. This includes American Honda Motor Company, … [Read More...]

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Maturing Marketplace: Digital NewFronts 2015

Digital Content NewFronts grow as line between TV and digital blurs. How Horizon Media, AOL, SMG, INNOCEAN USA, Havas, AOL and Yahoo  see the NewFronts evolving. As the 2015 Digital Content … [Read More...]

Association of National Advertisers

SURVEY: Is There Enough Collaboration Between Agencies? Brands Don’t Think So!

A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to … [Read More...]


James M. McNamara: “Big Media Has Not Been Friendly to Hispanics Because it is All About Preserving the Status Quo”

James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA's Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to … [Read More...]

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