Latest News & Analysis


Super Bowl 50: A Platform for Reaching Hispanic Markets

The Super Bowl represents one of the largest advertising investments for brands, and there is a captive Hispanic audience waiting to be reached. Brands are hoping not to lose this opportunity to take advantage of the event’s visibility.


5819756791_89b1c4f580_z (1)

Sojern’s Andres Franklin on Programmatic and the Uniqueness of the Travel Industry

Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing … [Read More...]


How Avocados From Mexico’s New SuperBowl Ad Targets the “Nueva Latina”

Last year, Avocados from Mexico for the first time advertised in the Super bowl, the first ever fresh produce brand to do so. AFM has decided that it will be advertising again at next weekend's Super … [Read More...]

500 (1)

Will Hispanics Love an Ad-Supported Mobile Phone Service? (UPDATED)

What: Mobile platform Unlockd has partnered exclusively with Boost Mobile, one of Sprint's prepaid brands, to launch the first of its kind Android app Boost® Dealz that will help customers … [Read More...]


Walton Isaacson: Hispanic Lexus RX Campaign Inspired by ‘Magical Realism’

There's no question that multicultural targeting has become a priority for every brand. We spoke to Martin Cerrí, group creative director at advertising agency Walton Isaacson about their new … [Read More...]


AD-TECH ROUND-UP: The More You Target the More Bots You Get, Twitter’s ‘Gallery,’ Brazil May Crack Down on Illegal Sites

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop … [Read More...]


Walmart to Close 269 Stores, 102 are Smaller ‘Express’ Stores

What: Walmart is shutting down 269 stores, including its 102 smaller Express locations known as “Walmart Express.” The announcement will leave 16,000 employees jobless (10,000 of those in the … [Read More...]

More Content