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#Portada14

#Portada14: A Politician, a Beauty Blogger? Who will be a Social Media Star in 5 years?

The use, or misuse, of Social Media by celebrities was at center stage during the opening panel at #Portada14. Manny Gonzalez, Senior Director, Multicultural Moet Hennessy, noted he expects to see many more social media savvy celebrities within the next 5 years. When asked who they expect to be a major Social Media Star in […]

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hispanics.smartphones

YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs

YuMe and SMG (Starcom MediaVest Group) have published a multicultural survey that recognizes US Hispanics as an emerging force in digital video interaction. Results show that US Hispanic device … [Read More...]

Solomon Romano, right, with members of WellPoint's Marketing Team

WellPoint’s Solomon Romano: “A marketer needs to understand the common values that unite most Hispanics”

#Portada14 speaker Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc will present a case study on "WellPoint's Hispanic Health Initiative" next Thursday September 18 as part … [Read More...]

#Portada14 Speaker Marketer Interview

JC Penney’s Lyris Leos: “The best career advice I’ve ever received is Get out of your own way!”

#Portada14 speaker Lyris Leos' diverse and fast-paced career has led to many successful traditional, digital, and emerging marketing and advertising strategies across general and multicultural … [Read More...]

nuevemeses

“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses

Perhaps non-legacy young media properties have a less challenging route to become multplatform brands. Such is the example of 9 meses, a TV show that is currently expanding to other media … [Read More...]

Taco Bell Dollar Craving Menu

Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

What:  Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21 and will be led by Interpublic's Deutsch, Taco … [Read More...]

Tribune Publishing

Tribune Publishing spins off, which Newspapers will it acquire?

The Tribune Co. today completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los … [Read More...]

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