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Pantelion: Universal Entertainment in a Changing Cultural Landscape

Five-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings. What’s next.

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Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

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How A.H. Belo is Turning into a Community Focused Marketing Services Company

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Into AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…

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What Sports Marketers Need to Know about Copa America Taking Place Right Now in Chile!

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