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Kraft Heinz Company Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand expansion into Latin America, tighter screws on media agencies, and account reviews.

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Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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SPORTS MARKETING BITS: Coveted Online Sports Rights, 2014 Soccer World Cup Profits, NYC FC Merchandising Success

A lot is happening on the Sports Marketing front with Chernin Group's CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA's Soccer World Cup profit, GOLTV … [Read More...]

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How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional … [Read More...]

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Spain Based MCN Wants to Conquer the Latin World

Many are the platforms that provide users with 24/7/365 video content, much of which is created by the same users that consume it. While some of the content creators contribute sporadically, others … [Read More...]

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Enterprise Rent-a-Car’s Lee Broughton on his first Hispanic Campaign

St. Louis, MO, headquartered rental car company Enterprise Rent-a-Car just announced "Vamos Por Ti" (We'll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign … [Read More...]

Hispanic Mobile Marketing

How RPA Manages Campaigns in a Cookie-less Mobile Marketing World

With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 … [Read More...]

Release of 2015 Soccer Marketing Guide kicks off Countdown to #Portada15!

Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) … [Read More...]

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