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#Portada14

#Portada14: Programmatic Buying for Hispanics, What’s in it?

#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?

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Hispanic Insights to drive Disney’s “McFarlandUSA” Campaign

What: McFarlandUSA's marketing campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures. The release date recently was postponed from November 2014 to … [Read More...]

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MCNs in Hot Pursuit of Brands (Second Feature Article)

In the second  article on Multichannel Networks (MCNs), Portada Digital Media Correspondent Susan Kuchinskas looks at  how MCNs gather the best of independent video programming, often being … [Read More...]

BANNERS SECCIONES FINAL

General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills Box Tops For Education … [Read More...]

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Michael Schwimmer: “We are more excited than ever about how NuvoTV and Fuse can complement each other”

Michael Schwimmer was appointed CEO of NuvoTV, the former SiTV, in August 2005. Yet it has been over the last two years when  the company he leads has produced the most news First with the … [Read More...]

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Are Multichannel Networks the Future of TV?

The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it's growing off the platform, thanks to multichannel networks, or MCNs, that are investing in … [Read More...]

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Playboy Latino to launch in December as bimonthly with 100,000 circ

Los Angeles based Arbol Publishing just acquired the rights to publish Playboy Latino magazine, a Spanish-language publication to be published 6 times a year with an average page count of 120 pages … [Read More...]

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