Latest News & Analysis


Pantelion: Universal Entertainment in a Changing Cultural Landscape

Five-year-old Pantelion Films has been on a roll since the 2013 release of Instructions Not Included, a feature starring Mexican comedian, television actor and director Eugenio Derbez. That breakout success for Pantelion is the result of a business strategy that enabled the studio to experiment and refine its offerings. What’s next.


Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

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How a Hispanic Publisher Follows into the Penny Saver’s FootSteps

EC Classifieds' inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication … [Read More...]

Mexico Fans

Sports Marketing: How Makita Uses Soccer and Racing to Engage its Customer Base

Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. "Makita's active sponsorship of the Mexican National Team (MNT), as well as Major League … [Read More...]


Agency Profile: RPA Moves Needle for Clients with Creative and Media

Full-service agency RPA helps clients occupy white space in the competitive landscape. The Elevator Pitch, the Origin Story, Secret Sauce, Media Strategy, Decision Makers and more.... Elevator … [Read More...]


How A.H. Belo is Turning into a Community Focused Marketing Services Company

A.H. Belo Corporation, the company that publishes the The Dallas Morning News and Spanish-language weekly Al Día has gone through quite a few changes. Last year it sold its Riverside, CA, newspaper … [Read More...]

Ivonne Kinser

Into AFM’s Digital Marketing: From iBeacon Technology to Periscope and more…

Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an … [Read More...]


What Sports Marketers Need to Know about Copa America Taking Place Right Now in Chile!

With Copa America under way for the fifth day today, the soccer marketing world is looking down to Chile where the tournament is being played from June 11 to July 4. The key sponsors, lessons learned … [Read More...]

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