Sports Illustrated Latino and Impremedia Launching Quarterly Pub May 9, 2008 New publication will have a 1,000,000 circ and will focus exclusively on American football. Read more.

Todobebé launches Todobebé La Revista May 8, 2008 Distribution of the magazine starts today in Phoenix Hispanic newspaper Prensa Hispana and in 10 other Hispanic newspapers tomorrow and this weekend. Advertisers include CPG companies and retailers. Read more.

Boardroom to Expand Hispanic Market Presence May 5, 2008 Book and newsletter publisher will also increase the number of Hispanic Insert Media vehicles. Read more.

Arizona’s Blue Cross Blue Shield Launches Hispanic Campaign May 7, 2008 Does print, TV, radio, direct mail and online “webisodes.” Read more.

Intelligence: The Hispanic Market’s Digital Evolution May 7, 2008 New ComScore study commissioned by Terra identifies three distinct online segments, identifying each by age, degree of ethnic pride, geographical location, and other key indicators such as sex and level of digital engagement. Read more.

AT&T Signs Mobile/Broadcast deal with Artist Luis Miguel May 5, 2008 Popular Latin singer featured in 30 second TV Spot; ring-tone made available for Mother’s Day. Read more.

Universal Music Group Buys Univision Music Group; Partners with Gotuit May 6, 2008 New company, Universal Music Latin Entertainment, will command half of U.S. Latin music market share and will be headed by Jesus Lopez. Tech agreement with Gotuit will enhance company’s distribution platform. Read more.

We Will, We Will RockYou Apr. 30, 2008 Social application publisher RockYou launches mobile Spanish-language widget ad campaign in conjunction with ES Interactive in Puerto Rico, Latin America and U.S. Hispanic markets Read more.

Myautomovil.com Puts the Rubber to the Road Apr. 30, 2008 Teams with auto authority Motor Presse in content sharing agreement, and publicizes new site in print. Read more.

Microsoft Hits the Road with Hispanic Computer Literacy Campaign Apr. 28, 2008 Vida Digital Latina Campaign will visit Los Angeles, Miami, New York City and San Francisco. Read more.

Conference Calendar Apr. 7, 2008 Events of Interest to Portada Readers: Read more.

Best Buy Hopes for un Golazo! Apr. 7, 2008 Signs soccer star Cuauhtémoc Blanco as first-ever brand ambassador. Read more.

Grupo Televisa Invests in Ad Firm Spot Runner May 7, 2008 Participates in $51 million round of funding for online and TV ad firm Spot Runner. Will help site expand in Latin America. Read more.

Argentina: Mobile Cell Phone Vote Apr. 16, 2008 On How to Direct an Online Video Series through SMS Messages. Read more.

Entrepreneur Media Sale Unlikely to Affect Latin American Partnership Apr. 16, 2008 Mexican and Central American Editions of Entrepreneur Magazine are published. Read more.