Latest News & Analysis

Hispanic Mobile Marketing

How RPA Manages Campaigns in a Cookie-less Mobile Marketing World

With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 years, but what do we do now that cookieless mobile accounts for more than 50 percent of traffic to commercial websites?


Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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Release of 2015 Soccer Marketing Guide kicks off Countdown to #Portada15!

Portada, the leading Source on Latin Marketing and Media, is pleased to announce the release of our 2015 Soccer Marketing Guide. The Guide can be DOWNLOADED for free (Log-In/Reg. required) … [Read More...]

Sports Marketing

SPORTS MARKETING BITS: Why Does Telemundo Get Rights for an Additional World Cup without FIFA Consulting ESPN and Univision?

A lot is going on in the Sports Marketing front. First and foremost FIFA's controversial decision to extend 2026 World Cup Rights without consulting with former right holders Univision and ESPN. What … [Read More...]


Hyperlocal Digital Strategies: How “Mobilecultural” Advertising Can Make or Break a Campaign

In the first article of our new series on Hyperlocal Digital Strategies presented by MAXPOINT, Amy Gittelman, General Manager, National Agency Sales, at MAXPOINT, analyzes how marketers should use … [Read More...]

2015 Soccer Marketing Guide

DOWNLOAD: 2015 Soccer Marketing Guide!

We are happy to publish the 2015 Soccer Marketing Guide, a must-have Guide for Soccer Marketing and Sports Marketing Professionals! Key Content includes: - The Top 2015 Soccer Marketing … [Read More...]


WPP Acquires Stake in Comscore, Announces Global Partnership with Kantar

What: ComScore has announced a strategic alliance with WPP's data investment management division, Kantar to boost the companies' cross-platform audience and ad measurement capabilities outside of … [Read More...]

honda astronaut

Honda Invites Parents to Let Their Kids Dream Big

Honda and Orcí remind parents that the CR-V crossover SUV is big enough for their boldest dreams. Honda launched a new campaign, aimed at the Hispanic market, for its 2015 Honda CR-V. The one-minute … [Read More...]

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