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Univision

Univision goes African-American, Acquires The Root to Diversify Digital Base

Univision has been trying to expand its offerings away from its Spanish-language core products. The acquisition of The Root fits well with its strategy to capture a larger share of Millennial and Urban Audiences, says Marla Skiko, EVP, Director of Digital Innovation , SMG Multicultural.

#PortadaLat

#Portadalat calls for Creators for Video Talent Showcase presented by 2BTube

Youtubers, Instagramers, Viners and other Online Video Creators will play a crucial role at the upcoming Latin Online Video Forum on June 3 (during #Portadalat) in Miami’s Hyatt Regency Hotel. “Online Video Creators have become a massive cultural force and a vibrant part of the Social Media and Marketing sector. #Portadalat, the main event in […]

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The Language of Search: Getting It Right

Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM. With … [Read More...]

Latam Awards

And the #Portadalat Award Finalists Are…….

After thousands of votes were cast by Portada's Audience all over the Americas. We now have the finalists in each of the 10 categories. Each category has 3 Finalists but the Top Marketer and the Top … [Read More...]

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NewFronts: Liquidthread and Condé Nast Bet on Millennial Latinos

Last week our Digital Media Correspondent Susan Kuchinskas reported about the maturing Newfronts Marketplace, the digital upfronts that are finishing today in New York City after two very hectic … [Read More...]

Starcom_Media_Vest

Media Vest USA’s Brian Terkelsen: “The Consumer is Banner Blind; We Need to Create Engagement”

Brian Terkelsen is CEO of MediaVest USA. Since becoming CEO in 2012, Brian has added US $1.5 billion in billings in new business and organic growth. This includes American Honda Motor Company, … [Read More...]

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Maturing Marketplace: Digital NewFronts 2015

Digital Content NewFronts grow as line between TV and digital blurs. How Horizon Media, AOL, SMG, INNOCEAN USA, Havas, AOL and Yahoo  see the NewFronts evolving. As the 2015 Digital Content … [Read More...]

Association of National Advertisers

SURVEY: Is There Enough Collaboration Between Agencies? Brands Don’t Think So!

A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to … [Read More...]

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