Print Media
“National will be one of our Key Categories in 2010”
Mike Cano was recently appointed Publisher of El Latino. The 25-year veteran of the newspaper industry talked with Portada about his future plans for the San Diego-based Hispanic newspaper.
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Sounding Off
“Looking for the Long Tail Consumer"
Digital media buying is the ideal way to reach the Hispanic long tail consumer. Segmentation is a reality, if only advertising agencies could recognize that. By Gustavo Ross, president of Activ@mente.
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Our 2010 Conference
An Annual Date You Can't Afford to Miss!
Our Annual Digital and Print Media Conference in NYC is a great opportunity for marketing execs to learn and network. Prepare for our Sept. 23, 2010 event and see the pics of the 2009 event here.
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Analysis
How Will the Comcast NBCU - Deal Impact Telemundo?
8 Things you need to know about how the the Comcast-NBC deal will impact Hispanic TV assets.
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Language Preference
What media do Spanish-dominant Hispanics favor?
Recent data on media consumption patterns of Spanish-dominant Latins (purchase required).
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Past Issues
A Wealth of High Quality Content about Your Market
Browse through Portada's 38 past issues!(Available for registered users/free registration required).
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