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Digital Media
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Daddy Yankee Partners with Terra USA for Online Brand Extension
Jul. 1, 2009
Terra USA has been tapped to manage the online brand of Daddy Yankee. The company will oversee all aspects of Daddy Yankee in the digital arena, including technical and editorial support. EZTarget Media will manage traffic, inventory and advertising sales.
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EzTarget Signs Up Mediotiempo.com
Jun. 30, 2009
New partners include other Latin American websites.
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Sales Leads: Eclipse, SABEResPODER, Foreign Translations, Heineken, Mercury Media, Arvizu
Jun. 29, 2009
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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Print Media
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Cuatro Media Going Through Difficulties
Jun. 29, 2009
Investors in the company that, among other ventures, has the license to publish Fox Sports en español decide to pull the plug. What is behind the decision…
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Learn from Top Marketers at Macy's,General Mills and GMAC How to Connect with the Latin Consumer
Jun. 29, 2009
Kristin Page, Multicultural Marketing Director, Macy's, Rodolfo Rodriguez, Multicultural Marketing Director, General Mills, Andrea Riley, Corporate Brand and Automotive Marketing, GMAC Financial Services are three of more than a dozen top marketers that have already confirmed their presence at our Third Annual Hispanic Digital and Print Media Conference, NYC, Sept. 24, 2009. Click here to register at the early bird rate of $299!
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Meredith (Ser Padres) and VidaySalud.com Strengthen Content and Sales Partnership
Jun. 27, 2009
Two co-branded channels on Vida y Salud.com. Meredith will sell advertising into Vida y Salud online properties
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Content
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Business / Finance
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@ DM Days New York
Jun. 19, 2009
Advice for tough times, panels on the Latin market. The participants and exhibitors who have a strong presence in the Hispanic market…..
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BBVA Compass Launches Campaign with strong Hispanic Component
Jun. 17, 2009
Radio, online, TV, OOH and print buys in Texas, Alabama, Arizona, Florida, Colorado and New Mexico.
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Global Consumer Confidence Stabilizing, Poll Shows
Jun. 5, 2009
Global consumer confidence is stabilizing after falling for 18 months, providing a glimmer of hope for a shattered world economy in which three quarters of households cut spending, a survey showed on Tuesday.
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Panregional
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En Español
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