Latest News & Analysis


Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

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Univision Jumps on Online Fantasy Sports with Soccer Fantasy League based on Liga MX

What: Univision Deportes, the sports division of Univision Communications Inc.,announced the launch of soccer fantasy gaming, based on Liga MX, the most-watched soccer league in the U.S. Univision … [Read More...]


Social Marketing: How Bolzter Creates a Social Graph for Each Lead

Social Marketing Platforms create a social graph for each lead by tracking that lead's connections and behaviors. This allows a company to generate leads from its existing cluster of customers, and … [Read More...]


Ernest Bromley: “Hispanic Agencies Are Now Competing with the Large Total Market Shops”

Ernest Bromley announced the end to a 34 year career in Hispanic marketing last week. The CEO/Chairman of Bromley Communications told his employees that he is retiring to  pursue a PHD and that … [Read More...]


Pantelion: Universal Entertainment in a Changing Cultural Landscape

The whole is greater than its parts for Pantelion Films, a joint venture between Lionsgate Films and Grupo Televisa. Five-year-old Pantelion Films has been on a roll since the 2013 release of … [Read More...]


How a Hispanic Publisher Follows into the Penny Saver’s FootSteps

EC Classifieds' inaugural edition is hitting the streets today July 1, 2015 with 95,000 copies at distribution points in the areas of Bakersfield, Orange County and Inland Empire. The new publication … [Read More...]

Mexico Fans

Sports Marketing: How Makita Uses Soccer and Racing to Engage its Customer Base

Soccer online retailer SOCCER.COM and Makita USA last week announced their Seventh Annual El Tricolor Contest. "Makita's active sponsorship of the Mexican National Team (MNT), as well as Major League … [Read More...]

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