Latest News & Analysis


NY Adweek: 4 Topics Everyone is Talking About

Thousands of agencies, brand marketers and media executives are gathering this week in New York City for Adweek. Below are four key topics that are an important part of the conversation on the stage of the auditoriums but also in the event hallways in chit-chat between attendees.


Kellogg’s Jon Suarez Davis: “I Would Love to be Able to Buy Ads on YouTube”

Jon Suarez Davis, VP Global Media Strategy at Kellogg Company, and a speaker at #PortadaLat which is taking place in Miami, would love to be able to buy advertising on YouTube. “We can’t because of their lack of third party verification. They do not allow third party tags,” Suarez told Portada.  Kellogg’s and other major marketers have been asking publishers including  YouTube to enable them to check viewability rates.

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Marketer Interview: General Mills’ Monica Granados – ” Less than 25% of Our Traffic Comes Through the English Site”

General Mills just announced the re-launch of its new and improved digital platform,  Monica Granados, assistant interactive marketing manager who oversees all Que Rica Vida … [Read More...]


And the Hispanic Advertising & Media Awards Winners are ….

  TOP MARKETER TO HISPANIC AUDIENCES -  Winner: DishLatino Description of Award Winner: DishLATINO is the market share leader in the Spanish tier of the Pay TV category. The brand wanted … [Read More...]


Hershey’s Yussef Kuri – “To Reach Millennials Succesfully it’s Crucial to Let Go of Paradigms and be Open to Learn and Experiment.”

Yussef Kuri, New Emerging Consumers, Marketing Manager at The Hershey Co. is going to be one of the many leading brand marketers speaking at  #Portada15  next week.  According to Kuri, to … [Read More...]


Nestlé USA’s Priscila Stanton: ” For La Lechera and NIDO our Target is the Hispanic Mom”

Priscila Stanton, Senior Marketing Manager, International Brands at Nestlé USA, was a key player in the just announced partnership between Nestle and BabyCenter.  Stanton is going to be a speaker … [Read More...]


MillerCoors’ Gustavo Aguirre: “More than 50% of Our Marketing Budget is Sports Related”

Gustavo Aguirre, Associate Brand Manager at Coors Light, will be one of the major brand marketers speaking at our upcoming #Portada15 Conference in New York City on Sept. 16 (Sports Marketing Forum: … [Read More...]

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#Portada15: Hispanic Advertising and Media Award Finalists are In!

The Award Finalists in 8 different categories are in! Thousands of votes were cast by Portada's Audience and below you will see the 3 finalists per category. Now Portada's Editorial Team of top Brand … [Read More...]

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