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#Portada14: Programmatic Buying for Hispanics, What’s in it?

#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?

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Russia 2018 Telemundo

Telemundo takes over Spanish-language broadcast rights to the 2018 Soccer World Cup

What: Last night at a presentation in New York City's Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the … [Read More...]


Hispanic Insights to drive Disney’s “McFarlandUSA” Campaign

What: McFarlandUSA's marketing campaign will be led by Hispanic insights. The movie is produced and distributed by Walt Disney Pictures. The release date recently was postponed from November 2014 to … [Read More...]


MCNs in Hot Pursuit of Brands (Second Feature Article)

In the second  article on Multichannel Networks (MCNs), Portada Digital Media Correspondent Susan Kuchinskas looks at  how MCNs gather the best of independent video programming, often being … [Read More...]


General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills Box Tops For Education … [Read More...]

Fuse NuvoTV

Michael Schwimmer: “We are more excited than ever about how NuvoTV and Fuse can complement each other”

Michael Schwimmer was appointed CEO of NuvoTV, the former SiTV, in August 2005. Yet it has been over the last two years when  the company he leads has produced the most news First with the … [Read More...]

Zyrtec Casa Linda

Are Multichannel Networks the Future of TV?

The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it's growing off the platform, thanks to multichannel networks, or MCNs, that are investing in … [Read More...]

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