Latest News & Analysis

#PortadaLat

CHECK OUT the Candidates and VOTE for Top Latin Influencer!

Portada’s Audience all across the Americas has nominated more than 90 Candidates in 10 different categories for the Latin American Advertising and Media Awards. Now it’s time to vote and recognize your peers! Below check out the 13 candidates in the Top Social Influencer Category.Winners will be announced at the Award Ceremony on June 4, 2015 during #Portadalat in Miami’s Hyatt Regency Hotel. Check out the Nominations below!

More #Portadalat

MORE FROM PORTADA

Association of National Advertisers

SURVEY: Is There Enough Collaboration Between Agencies? Brands Don’t Think So!

A just published Association of National Advertisers Survey (ANA), shows that brand marketers (clients) are demanding a more holistic approach from agencies and for a better way for agencies to … [Read More...]

Untitled-3

James M. McNamara: “Big Media Has Not Been Friendly to Hispanics Because it is All About Preserving the Status Quo”

James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA's Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to … [Read More...]

latin grammmie

Finding the Language Sweet Spot in Social Media

It's not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are. Maria Lopez-Knowles, CMO of Entravision, has seen some marketers … [Read More...]

MLB spot still

Major League Baseball Launches Big Hispanic Campaign

LatinWorks wins MLB account, as baseball swings for the hearts of Hispanics. Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some … [Read More...]

media kitchen

Agency Profile: The Media Kitchen, How Chefs Cook Up Media Plans

Entrepreneurial "media chefs" cook up the best media plans at an agency that prides itself on its culture.   Elevator pitch: Multi-modal and digital-centric media entrepreneurs. Origin … [Read More...]

kraft koolaid

Kraft Heinz Company: Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand … [Read More...]

More Content