Latest News & Analysis


#Portadalat Agendas Revealed: Telefonica, Corona, Luxury Goods Panel and More…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.

More #Portada14



James M. McNamara: “Big Media Has Not Been Friendly to Hispanics Because it is All About Preserving the Status Quo”

James M. McNamara, Chairman of Panamax Films and Pantelion Films, will be a keynote speaker at AHAA's Annual Conference next week. Portada interviewed Mc Namara ahead of this speaking engagement to … [Read More...]

latin grammmie

Finding the Language Sweet Spot in Social Media

It's not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are. Maria Lopez-Knowles, CMO of Entravision, has seen some marketers … [Read More...]

MLB spot still

Major League Baseball Launches Big Hispanic Campaign

LatinWorks wins MLB account, as baseball swings for the hearts of Hispanics. Hispanics are widely represented in baseball, including more than 20 percent of players. If you include players with some … [Read More...]

media kitchen

Agency Profile: The Media Kitchen, How Chefs Cook Up Media Plans

Entrepreneurial "media chefs" cook up the best media plans at an agency that prides itself on its culture.   Elevator pitch: Multi-modal and digital-centric media entrepreneurs. Origin … [Read More...]

kraft koolaid

Kraft Heinz Company: Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand … [Read More...]

Photo taken by Groupe Canam

SPORTS MARKETING BITS: Coveted Online Sports Rights, 2014 Soccer World Cup Profits, NYC FC Merchandising Success

A lot is happening on the Sports Marketing front with Chernin Group's CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA's Soccer World Cup profit, GOLTV … [Read More...]

More Content