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Photo: James Cridland

It’s all Video Buying! Hispanic Agencies and Vendors prepare for TV-Video Convergence

“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots?  Will there a pricing convergence? And more…

TV-Video Convergence

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