Latest News & Analysis


How Are Retailers Luring Hispanic Consumers to Buy on Black Friday/Cyber Monday?

In 2014 U.S. $50.9 billion were spent during the 4-day Black Friday weekend by 33 million U.S. consumers.Black Friday, Cyber Monday is the start to Holiday Shopping which in some retail sectors (e.g. jewelry) can amount to more than a third of annual sales. Portada interviewed top executives behind retailers including Sprint, Target and Dick’s Sporting Goods and asked them about their plans for the Holiday Sales starting this Friday.


2013 Challenges

Will La Voz Daily Become the BuzzFeed or Vox Media of Latin Markets?

What: In less than a year, La Voz Daily has been able to reach millions of unique Spanish-speaking visitors per month. Why It Matters: A series of new and "traditional" media outlets in the … [Read More...]


Big Lots Launches CELEBRA BIG! Holidays Campaign featuring El Chavo

What: From November 30 to December 27th, retailer Big Lots will be running the CELEBRA BIG! holidays campaign featuring "El Chavo," the animated character based on the beloved Mexican television … [Read More...]


POLITICAL MARKETING: Mike Madrid: “The Hispanic Vote is Going to Have Great Impact in Picking Up or Retaining Legislative Seats “

As the 2016 Political Campaigns goes into full gear Portada interviewed Mike Madrid, Principal at GrassrootsLab and a nationally recognized expert on Latino voting trends. Madrid tells us that the … [Read More...]


If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers interviewed by Portada noted that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys the financially-troubled Freedom Communications or, at … [Read More...]


6 Things You Need to Know About Best Western’s Approach to Marketing

Travel Marketing is one of the categories that are changing at the most rapid pace. As Dorothy Dowling, SVP of Marketing and Sales for Best Western International, puts it" you have to be able to pivot … [Read More...]


Movie Marketing to Hispanics: Why the Glass is Still Half Empty

While Hispanic moviegoers typically amount to 22% of movie opening weekend sales, Hispanic targeted media budgets only amount to between 10% and 15% of the overall media buy of the big studios. If … [Read More...]

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