Latest News & Analysis


Super Bowl: Pre and Post-Game Stats & Hispanics Viewers

Portada reflects on the Super Bowl’s digital performance: Streaming viewership was at its highest ever, Facebook and Twitter generated less game-related activity than last year and Instagram got in on the Super Bowl video content bandwagon. And what Hispanic Audiences did…



Super Bowl 50: A Platform for Reaching Hispanic Markets

What: The importance of taking advantage of the Super Bowl to reach Hispanic audiences is increasing. While many brands chose to reach Hispanics over the English-language CBS cast. ESPN Deportes, the … [Read More...]

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Sojern’s Andres Franklin on Programmatic and the Uniqueness of the Travel Industry

Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing … [Read More...]


How Avocados From Mexico’s New SuperBowl Ad Targets the “Nueva Latina”

Last year, Avocados from Mexico for the first time advertised in the Super bowl, the first ever fresh produce brand to do so. AFM has decided that it will be advertising again at next weekend's Super … [Read More...]

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Will Hispanics Love an Ad-Supported Mobile Phone Service? (UPDATED)

What: Mobile platform Unlockd has partnered exclusively with Boost Mobile, one of Sprint's prepaid brands, to launch the first of its kind Android app Boost® Dealz that will help customers … [Read More...]


Walton Isaacson: Hispanic Lexus RX Campaign Inspired by ‘Magical Realism’

There's no question that multicultural targeting has become a priority for every brand. We spoke to Martin Cerrí, group creative director at advertising agency Walton Isaacson about their new … [Read More...]


AD-TECH ROUND-UP: The More You Target the More Bots You Get, Twitter’s ‘Gallery,’ Brazil May Crack Down on Illegal Sites

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop … [Read More...]

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