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May 9, 2008
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Sports Illustrated Latino and Impremedia Launching Quarterly Pub
May 9, 2008
New publication will have a 1,000,000 circ and will focus exclusively on American football.
Read more Suscribe Now


Todobebé launches Todobebé La Revista
May 8, 2008
Distribution of the magazine starts today in Phoenix Hispanic newspaper Prensa Hispana and in 10 other Hispanic newspapers tomorrow and this weekend. Advertisers include CPG companies and retailers.
Read More


Arizona’s Blue Cross Blue Shield Launches Hispanic Campaign
May 7, 2008
Does print, TV, radio, direct mail and online “webisodes.”
Read More


Intelligence: The Hispanic Market’s Digital Evolution
May 7, 2008
New ComScore study commissioned by Terra identifies three distinct online segments, identifying each by age, degree of ethnic pride, geographical location, and other key indicators such as sex and level of digital engagement.
Read More


Grupo Televisa Invests in Ad Firm Spot Runner
May 7, 2008
Participates in $51 million round of funding for online and TV ad firm Spot Runner. Will help site expand in Latin America.
Read More


Universal Music Group Buys Univision Music Group; Partners with Gotuit
May 6, 2008
New company, Universal Music Latin Entertainment, will command half of U.S. Latin music market share and will be headed by Jesus Lopez. Tech agreement with Gotuit will enhance company’s distribution platform.
Read More


News | Print Media


Sports Illustrated Latino and Impremedia Launching Quarterly Pub
May 9, 2008
New publication will have a 1,000,000 circ and will focus exclusively on American football.
Read more. Suscribe now

Todobebé launches Todobebé La Revista
May 8, 2008
Distribution of the magazine starts today in Phoenix Hispanic newspaper Prensa Hispana and in 10 other Hispanic newspapers tomorrow and this weekend. Advertisers include CPG companies and retailers.
Read more. 

Boardroom to Expand Hispanic Market Presence
May 5, 2008
Book and newsletter publisher will also increase the number of Hispanic Insert Media vehicles.
Read more. Suscribe now

News | Digital Media


Arizona’s Blue Cross Blue Shield Launches Hispanic Campaign
May 7, 2008
Does print, TV, radio, direct mail and online “webisodes.”
Read more. 

Intelligence: The Hispanic Market’s Digital Evolution
May 7, 2008
New ComScore study commissioned by Terra identifies three distinct online segments, identifying each by age, degree of ethnic pride, geographical location, and other key indicators such as sex and level of digital engagement.
Read more. 

AT&T Signs Mobile/Broadcast deal with Artist Luis Miguel
May 5, 2008
Popular Latin singer featured in 30 second TV Spot; ring-tone made available for Mother’s Day.
Read more. Suscribe now

News | Content


Universal Music Group Buys Univision Music Group; Partners with Gotuit
May 6, 2008
New company, Universal Music Latin Entertainment, will command half of U.S. Latin music market share and will be headed by Jesus Lopez. Tech agreement with Gotuit will enhance company’s distribution platform.
Read more. 

We Will, We Will RockYou
Apr. 30, 2008
Social application publisher RockYou launches mobile Spanish-language widget ad campaign in conjunction with ES Interactive in Puerto Rico, Latin America and U.S. Hispanic markets
Read more. Suscribe now

Myautomovil.com Puts the Rubber to the Road
Apr. 30, 2008
Teams with auto authority Motor Presse in content sharing agreement, and publicizes new site in print.
Read more. Suscribe now

News | Public Relations


Microsoft Hits the Road with Hispanic Computer Literacy Campaign
Apr. 28, 2008
Vida Digital Latina Campaign will visit Los Angeles, Miami, New York City and San Francisco.
Read more. 

Conference Calendar
Apr. 7, 2008
Events of Interest to Portada Readers:
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Best Buy Hopes for un Golazo!
Apr. 7, 2008
Signs soccer star Cuauhtémoc Blanco as first-ever brand ambassador.
Read more. 

News | Panregional


Grupo Televisa Invests in Ad Firm Spot Runner
May 7, 2008
Participates in $51 million round of funding for online and TV ad firm Spot Runner. Will help site expand in Latin America.
Read more. 

Argentina: Mobile Cell Phone Vote
Apr. 16, 2008
On How to Direct an Online Video Series through SMS Messages.
Read more. 

Entrepreneur Media Sale Unlikely to Affect Latin American Partnership
Apr. 16, 2008
Mexican and Central American Editions of Entrepreneur Magazine are published.
Read more. 

May 9: Xenon Pictures Acquires 'Amexicano'
May 9: Journal Sentinel Inc. to Print La Raza
May 9: Creative Alliance gets KFC's Hispanic Marketing Business
May 8: AAP, Borders, Las Comadres Launch National Latino Book Club
May 8: Wal-Mart Opens First Hispanic Community Store
May 8:Cupones para la Salud: Tabloid FSI published by SoCal Grocers
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