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Inside Voxxi’s Closure: 6 Lessons to be Learned

Voxxi, the site catering to acculturated Latinos that launched in November 2011 backed by investor, Dr. Salomon Melgen, has closed. The site was not able to get enough revenues and/or get a new round of financing. It is not being updated, but current content is still being monetized by ad networks. The site’s closure offers interesting lesson for other English-language media targeting acculturated Hispanics, including Fusion. Portada talked to former Voxxi employees. 6 Lessons to be learned.

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#Portadalat: We Just Revealed the Theme of the Latin American Advertising and Media Summit!

Find out at the 2015 LatAm Summit (#PortadaLat) where the leading and brightest players in the Latin American marketing, media and content world will explore how brands can overturn conventions and shake up the Latin marketplace. “Building Brand Leadership in a Disruptive World” will be the overall theme of Portada’s upcoming 7th Annual Latin American […]

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Kraft Heinz Company: Synergies for Hispanic Marketing

A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand … [Read More...]

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SPORTS MARKETING BITS: Coveted Online Sports Rights, 2014 Soccer World Cup Profits, NYC FC Merchandising Success

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How Unilever’s Dove Uses Paid Media and Content Marketing to Empower Curly Women

Unilever recently released the #LoveYourCurls hashtag and campaign to promote its new Dove Hair Quench Absolute product. The campaign includes a wide array of marketing tools including Traditional … [Read More...]

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Spain Based MCN Wants to Conquer the Latin World

Many are the platforms that provide users with 24/7/365 video content, much of which is created by the same users that consume it. While some of the content creators contribute sporadically, others … [Read More...]

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Enterprise Rent-a-Car’s Lee Broughton on his first Hispanic Campaign

St. Louis, MO, headquartered rental car company Enterprise Rent-a-Car just announced "Vamos Por Ti" (We'll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign … [Read More...]

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How RPA Manages Campaigns in a Cookie-less Mobile Marketing World

With the continued growth of mobile marketing comes a growing tracking and attribution problem. Cookies and tracking pixels have been the standard for measurement and attribution for close to 20 … [Read More...]

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