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#Portada14

#Portada14 Program

#Portada14 Program and Agenda revealed!

We just published  the agenda and program of #Portada14 on Sept. 17 and 18 in New York City’s Scholastic Auditorium and  Greenhouse with Rooftop & Terrace. Download it here!

The latest additions among major speakers include:

- Monica Garaitonandia, AVP, Director of Multicultural Marketing, Brown Forman
- Steven Millerman, CEO, Prime Access
- Solomon Romano, Multicultural Marketing Strategy Director, WellPoint, Inc

More #Portada14

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Solomon Romano, right, with members of WellPoint's Marketing Team

WellPoint’s Solomon Romano: “A marketer needs to understand the common values that unite most Hispanics”

#Portada14 speaker Solomon Romano, Multicultural Marketing Strategy Director at WellPoint, Inc will present a case study on "WellPoint's Hispanic Health Initiative" next Thursday September 18 as part … [Read More...]

#Portada14 Speaker Marketer Interview

JC Penney’s Lyris Leos: “The best career advice I’ve ever received is Get out of your own way!”

#Portada14 speaker Lyris Leos' diverse and fast-paced career has led to many successful traditional, digital, and emerging marketing and advertising strategies across general and multicultural … [Read More...]

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“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses

Perhaps non-legacy young media properties have a less challenging route to become multplatform brands. Such is the example of 9 meses, a TV show that is currently expanding to other media … [Read More...]

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Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

What:  Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21 and will be led by Interpublic's Deutsch, Taco … [Read More...]

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Tribune Publishing spins off, which Newspapers will it acquire?

The Tribune Co. today completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los … [Read More...]

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Hispanic Campaigns are a Focus of ANA Click Fraud Study

Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA's partnership with White Ops in The Marketers' Coalition … [Read More...]

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