Latest News & Analysis


Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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Analia Benedetti, Kellogg's

Kellogg’s Shopper Marketing: “In 2015 we see more Mobile and Digital integrated into our Multicultural offerings.”

Shopper Marketing, or in other words understanding how the consumer behaves as shopper and leverage that intelligence to improve his/her experience and increase sales, is a key element of the … [Read More...]

handshake  behind a corporative building.Great for any design.

It’s a Fact: Yahoo buys Video Ad Company BrightRoll for US $640M

What: Yahoo has confirmed the acquisition of company BrightRoll for US $640 million in cash . Why it matters: This a major move after a not so sucsessful acquition of Tumblr last year.Specially, … [Read More...]

Patti Falch

Heineken’s Pattie Falch: “Soccer fans are 50% more likely to drink premium import beers vs. other sports fans.”

Pattie Falch, Director, Sponsorships & Events at Heineken USA recently signed a deal with MLS to make Heineken the new official beer of the MLS starting in 2015. Portada caught up with Falch to … [Read More...]

hispanic pinterest search

Social Shopping and Hispanics: A hidden Opportunity for Social Media ROI?

New studies connect the dots between social and revenue. It's still a fuzzy picture, but retailers definitely are finding ROI in social media. Instagram is the latest social network to get serious … [Read More...]

Nydia Sahagun

Target’s Nydia Sahagun: “Successful marketers are thought leaders who stay abreast of trends and respond quickly.”

Nydia Sahagun, Group Manager Brand Marketing - Multicultural at Target, is one of the major winners of our recent #Portada14 Annual Conference. Nominated by and voted for by her peers of thousands … [Read More...]

Russia 2018 Telemundo

Telemundo takes over Spanish-language broadcast rights to the 2018 Soccer World Cup

What: Last night at a presentation in New York City's Rockefeller Center NBCUniversal’s Telemundo and mun2 took over as the official Spanish-language broadcasters of the FIFA World Cup™ in the … [Read More...]

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