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Taco Bell Dollar Craving Menu

Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

What:  Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21 and will be led by Interpublic's Deutsch, Taco … [Read More...]

Tribune Publishing

Tribune Publishing spins off, which Newspapers will it acquire?

The Tribune Co. today completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los … [Read More...]

ana_logo

Hispanic Campaigns are a Focus of ANA Click Fraud Study

Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA's partnership with White Ops in The Marketers' Coalition … [Read More...]

Dollar Tree

Dollar Tree buys Family Dollar creating biggest Discount Retailer, how will it affect their Marketing?

Discount store chain Dollar Tree is buying  rival Family Dollar Stores Inc for about US $8.5 billion, creating North America's biggest discount retailer with combined 2013 sales of more than US … [Read More...]

Gaby Natale, SuperLatina

Amplificación! In Hispanic Entertainment Marketing it’s all about Social Media and Content Marketing

The role of Social Media and Content Marketing efforts can not be emphasized enough when it comes to Hispanic Entertainment Marketing. Portada Digital Media Correspondent Susan Kuchinskas on how … [Read More...]

New York City

BREAKING: Free daily Quiubo! launches in NYC

Starting Monday July 28 commuters going into Manhattan from Queens, Brooklyn, Bronx and New Jersey will have a new daily free newspaper to choose from: Quiubo! (Spanish colloquial for "What's up?"), a … [Read More...]

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