Latest News & Analysis


#Portada14: Programmatic Buying for Hispanics, What’s in it?

#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?

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General Mills’ Sebastian Flores: “Once Hispanic consumers know the Box Tops Education Program exists, their willingness to participate is outstanding.”

Sebastian Flores is Marketing Communications Planning Associate at General Mills. As such he takes decisions for Multicultural Marketing and in particular for General Mills Box Tops For Education … [Read More...]

Fuse NuvoTV

Michael Schwimmer: “We are more excited than ever about how NuvoTV and Fuse can complement each other”

Michael Schwimmer was appointed CEO of NuvoTV, the former SiTV, in August 2005. Yet it has been over the last two years when  the company he leads has produced the most news First with the … [Read More...]

Zyrtec Casa Linda

Are Multichannel Networks the Future of TV?

The Multichannel Network (MCN) World is smoking hot. YouTube content has grown up – so much so that it's growing off the platform, thanks to multichannel networks, or MCNs, that are investing in … [Read More...]

Playboy Magazine

Playboy Latino to launch in December as bimonthly with 100,000 circ

Los Angeles based Arbol Publishing just acquired the rights to publish Playboy Latino magazine, a Spanish-language publication to be published 6 times a year with an average page count of 120 pages … [Read More...]

YSEA Influencers (2)

Completing the Circle: TV + Social Media

It's not enough to simply tweet to get fans excited about watching the next series episode or tune into live coverage of an event. Today's social campaigns are entertainment events in themselves that … [Read More...]

Branded Entertainment Space Panel

#Portada14: LatinWe’s Camila Suarez: “Brands now have to adapt to Celebrities”

#Portada14 kicked off with the Hispanic Music and Entertainment Marketing Forum in New York City's Scholastic Auditorium. One of the most striking insights obtained by attendees was when Camila … [Read More...]

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