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#Portada14

#Portada14 Program

#Portada14 Program and Agenda revealed!

We just published  the agenda and program of #Portada14 on Sept. 17 and 18 in New York City’s Scholastic Auditorium and  Greenhouse with Rooftop & Terrace. Download it here!

The latest additions among major speakers include:

- Monica Garaitonandia, AVP, Director of Multicultural Marketing, Brown Forman
- Steven Millerman, CEO, Prime Access
- Solomon Romano, Multicultural Marketing Strategy Director, WellPoint, Inc

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YuMe/SMG study: US Hispanics are 2 times more likely to stream on smartphones and smart TVs

YuMe and SMG (Starcom MediaVest Group) have published a multicultural survey that recognizes US Hispanics as an emerging force in digital video interaction. Results show that US Hispanic device … [Read More...]

Solomon Romano, right, with members of WellPoint's Marketing Team

WellPoint’s Solomon Romano: “A marketer needs to understand the common values that unite most Hispanics”

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#Portada14 Speaker Marketer Interview

JC Penney’s Lyris Leos: “The best career advice I’ve ever received is Get out of your own way!”

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nuevemeses

“We think of advertising in terms of co-branding: The content is produced for both the advertiser and our audience” – Susy Rosado, 9 meses

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Will Taco Bell’s new Dollar Craving Menu resonate with Hispanics?

What:  Taco Bell is launching its new nationwide value menu called the Dollar Cravings Menu. Marketing for the menu will start on Thursday August 21 and will be led by Interpublic's Deutsch, Taco … [Read More...]

Tribune Publishing

Tribune Publishing spins off, which Newspapers will it acquire?

The Tribune Co. today completed the spinoff of its newspaper business and changed its name to Tribune Media Company separating its broadcasting and entertainment assets from the Chicago Tribune,  Los … [Read More...]

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