Latest News & Analysis
03/25/2015 By Susan Kuchinkas @susankuchinskas
A nice brand mix and media clout, for sure. But will accounts go back for another round of reviews? Two food giants are merging to form The Kraft Heinz Company. The merger likely means brand expansion into Latin America, tighter screws on media agencies, and account reviews.
03/26/2015 By Editorial Staff (@portada_online)
03/23/2015 By Editorial Staff (@portada_online)
03/19/2015 By Editorial Staff (@portada_online)
03/19/2015 By Marcos Baer @MarcosBaer
03/18/2015 By Editorial Staff (@portada_online)
11/20/2014 By Editorial Staff (@portada_online)
It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.