Latest News & Analysis


How Dish Latino “crossed-over” a Hispanic Soccer Campaign to the General Market

The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes  the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.


Final - Germany vs Argentina

FIFA World Cup: Who got more engagement official sponsors or non-sponsoring brands?

What: FIFA’s major sponsors have paid upwards of US $50 million a year to have their marketing efforts scattered. Advertising related to the just finished World Cup may have boosted  2014 … [Read More...]

Marines Minute

An in-depth Look into the Marines World Cup digital Outreach targeting Multicultural Millennials

The United States Marine Corps wants to engage multicultural Milennials around the 2014 World Cup. This is why it created "The Marines Minute", a custom integrated solution with several key … [Read More...]


World Cup Marketing: How Allstate enables Fans to send “Mala Suerte” to rival Teams

Portada interviews Georgina Flores, Director of Integrated Marketing Communications for AllState Insurance, about the current #SoyLaMala Suerte World Cup campaign. As Director of Marketing at … [Read More...]

Hispanic Soccer Craze

World Cup Craze: How Hispanic Media is capitalizing on it

With no less than seven Latin American teams, including Mexico,  qualifying for the second round of the World Cup in Brazil and, let's not forget also Team USA, World Cup Marketing and Advertising … [Read More...]


World Cup Marketing: How Chevy leverages Soccer for its Hispanic effort

Marketers are leveraging the 2014 Soccer World Cup in very different ways. This is particularly important as both Team USA and Mexico as well as many Latin American teams Hispanics roots for have a … [Read More...]

Programmatic Buying

Mondelez, Heineken,P&G, Kimberly, Kellogg’s, Amex …major clients want direct control over exchange traded platforms

More and more major clients are embracing programmatic buying and, as importantly, they are keen on keeping the data obtained through their digital buys all to themselves. Mondelez just announced a … [Read More...]

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