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Hispanic Campaigns are a Focus of ANA Click Fraud Study

Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA’s partnership with White Ops in The Marketers’ Coalition aims to identify the extent of clickfraud. During the study, campaigns of participating brands will be tagged to allow White Ops to monitor them for fraud. Are Hispanic campaigns included in the campaign? Read the answer below.

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Dollar Tree buys Family Dollar creating biggest Discount Retailer, how will it affect their Marketing?

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Amplificación! In Hispanic Entertainment Marketing it’s all about Social Media and Content Marketing

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FIFA World Cup: Who got more engagement official sponsors or non-sponsoring brands?

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An in-depth Look into the Marines World Cup digital Outreach targeting Multicultural Millennials

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