Latest News & Analysis


Analysis: Will Marketer owned Media stretch Consumer Trust to a Breaking Point?

It is a first. The winner of the 2014 Portada Top Content Provider to Hispanic Audiences Award went to Kellogg’s Dias Grandiosos digital platform. For the first time in its 7 year history the Award goes to a company that is not a traditional media company but to a company whose main business lies in the production and marketing of cereals and convenience foods. The pros and cons.

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Mariela Ure SVP, Hispanic Segment Strategy

Mariela Ure on Wells Fargo’s Financial Literacy Campaign

Mariela Ure is SVP Hispanic segment strategy lead for Enterprise Marketing at Wells Fargo. She is responsible for leading the company’s efforts in delivering products and services that meet the … [Read More...]


Black Friday had 5 million less shoppers, decrease also expected for Cyber Monday

What: The National Retail Federation (NRF) reported that 5.1 million less consumers were out shopping on Black Friday compared to the same day in 2013. The NRF also expects a decrease in shoppers … [Read More...]

10 Key Things to know about how Immigration Reform impacts Hispanic Marketing

President Obama's executive order de facto increases the documented Hispanic population in the U.S. by almost 5 million. That, per se, has a positive impact on Hispanic marketing and advertising. … [Read More...]

Analia Benedetti, Kellogg's

Kellogg’s Shopper Marketing: “In 2015 we see more Mobile and Digital integrated into our Multicultural offerings.”

Shopper Marketing, or in other words understanding how the consumer behaves as shopper and leverage that intelligence to improve his/her experience and increase sales, is a key element of the … [Read More...]

handshake  behind a corporative building.Great for any design.

It’s a Fact: Yahoo buys Video Ad Company BrightRoll for US $640M

What: Yahoo has confirmed the acquisition of company BrightRoll for US $640 million in cash . Why it matters: This a major move after a not so sucsessful acquition of Tumblr last year.Specially, … [Read More...]

Patti Falch

Heineken’s Pattie Falch: “Soccer fans are 50% more likely to drink premium import beers vs. other sports fans.”

Pattie Falch, Director, Sponsorships & Events at Heineken USA recently signed a deal with MLS to make Heineken the new official beer of the MLS starting in 2015. Portada caught up with Falch to … [Read More...]

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