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Latest Headlines


 
 
Update: Level Magazine in "Standby"
Feb. 7, 2010
 
Boxeo La Revista to be Published Monthly
Feb. 02, 2010
 
Digital Divide Continues
Jan.4, 2010
 
David Adams Named Editor of PODER
Dec. 31, 2009
 
Comcast is Expanding its Ethnic Programming
Dec. 28, 2009
 
New Business Directory launched by El Clasificado to Serve Latino Small Businesses
Dec. 28, 2009
 

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  In Depth  

 
Print Media

“National will be one of our Key Categories in 2010”
Print Media
Mike Cano was recently appointed Publisher of El Latino. The 25-year veteran of the newspaper industry talked with Portada about his future plans for the San Diego-based Hispanic newspaper.


Sounding Off

“Looking for the Long Tail Consumer"
Sounding Off
Digital media buying is the ideal way to reach the Hispanic long tail consumer. Segmentation is a reality, if only advertising agencies could recognize that. By Gustavo Ross, president of Activ@mente.


Our 2010 Conference

An Annual Date You Can't Afford to Miss!
A Review of Portada's Third Annual Hispanic Digital and Print Media Conference
Our Annual Digital and Print Media Conference in NYC is a great opportunity for marketing execs to learn and network. Prepare for our Sept. 23, 2010 event and see the pics of the 2009 event here.


Analysis

How Will the Comcast NBCU - Deal Impact Telemundo?
Analysis
8 Things you need to know about how the the Comcast-NBC deal will impact Hispanic TV assets.


Language Preference

What media do Spanish-dominant Hispanics favor?
Language Preference
Recent data on media consumption patterns of Spanish-dominant Latins (purchase required).


Past Issues

A Wealth of High Quality Content about Your Market
Past Issues
Browse through Portada's 38 past issues!(Available for registered users/free registration required).