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6 Facts You Need to Know About 2015 Thanksgiving Weekend Retail Sales Performance

The Thanksgiving weekend is over. You ate your turkey with gravy and, likely, much more than that. Perhaps you also bought gifts during Black Friday. As a marketing expert you need to know about the changing nature of Thanksgiving Weekend Retail Sales. We looked at the stats published by different organizations and here are 6 key facts You need to know about.



How Are Retailers Luring Hispanic Consumers to Buy on Black Friday/Cyber Monday?

In 2014 U.S. $50.9 billion were spent during the 4-day Black Friday weekend by 33 million U.S. consumers. Black Friday, Cyber Monday is the start to Holiday Shopping which in some retail sectors (e.g. … [Read More...]

2013 Challenges

Will La Voz Daily Become the BuzzFeed or Vox Media of Latin Markets?

What: In less than a year, La Voz Daily has been able to reach millions of unique Spanish-speaking visitors per month. Why It Matters: A series of new and "traditional" media outlets in the … [Read More...]


Big Lots Launches CELEBRA BIG! Holidays Campaign featuring El Chavo

What: From November 30 to December 27th, retailer Big Lots will be running the CELEBRA BIG! holidays campaign featuring "El Chavo," the animated character based on the beloved Mexican television … [Read More...]


POLITICAL MARKETING: Mike Madrid: “The Hispanic Vote is Going to Have Great Impact in Picking Up or Retaining Legislative Seats “

As the 2016 Political Campaigns goes into full gear Portada interviewed Mike Madrid, Principal at GrassrootsLab and a nationally recognized expert on Latino voting trends. Madrid tells us that the … [Read More...]


If Tribune Publishing Buys Freedom’s Assets, What Will this Mean for Hispanic Media?

Industry observers interviewed by Portada noted that it is only a matter of time until the Los Angeles Times, owned by Tribune Publishing, buys the financially-troubled Freedom Communications or, at … [Read More...]


6 Things You Need to Know About Best Western’s Approach to Marketing

Travel Marketing is one of the categories that are changing at the most rapid pace. As Dorothy Dowling, SVP of Marketing and Sales for Best Western International, puts it" you have to be able to pivot … [Read More...]

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