Posts Tagged ‘latam’

latam

CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.


NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.


RANKING: The 10 Most Visited Travel Sites by Latin American Users

What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.


Prisa Brand Solutions Launches Publisher Trading Desk

Prisa Brand Solutions is introducing a publisher Trading Desk to better monetize its audiences in the U.S. Hispanic market, Latin America and Spain. The new Trading Desk will be operated from Prisa’s Central Hub in Madrid, Spain, for Local, National and International campaigns and from the Miami Hub for Latam and the U.S. Hispanic market, Gonzalo Ochoa Abal, Managing Director Americas at Prisa Brand Solutions tells Portada.


MORE FROM PORTADA


Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.


ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.