Posts Tagged ‘latam’

latam

Snapchat: A Look at its Acquisitions and Numbers in Latin America

Six years after Evan Spiegel and Bobby Murphy, CEO and CTO of Snap Inc., respectively, developed their image exchange application at Stanford University, Snapchat has become a mainstay of the millennials’ social life—successfully evolving from a scorned application for sending fleeting photos to a messaging platform with new content formats.


CMO of Pepsi Latin America to Keynote PortadaLat, Speakers from Latam Airlines, Trivago, CPB Added

Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9th Annual PortadaLat Conference. Additional thought leaders have been added to a star-studded speaker roster they include Pablo Chiozza, ‎Sr. VP USA, Canada & Caribbean, ‎Latam Airlines Group, Jon Eichelberger, Head of Americas, Trivago, and Stephanie da Costa, Associate Media Director, Crispin Porter Bogusky.


NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.


RANKING: The 10 Most Visited Travel Sites by Latin American Users

What sites do Latin American users consult when planning their trips? How important are each of these platforms, relative to the information they offer? Is it possible to establish their decision-making process when it comes to planning trips? We answer these questions here, using comScore’s September 2016 rankings.


Prisa Brand Solutions Launches Publisher Trading Desk

Prisa Brand Solutions is introducing a publisher Trading Desk to better monetize its audiences in the U.S. Hispanic market, Latin America and Spain. The new Trading Desk will be operated from Prisa’s Central Hub in Madrid, Spain, for Local, National and International campaigns and from the Miami Hub for Latam and the U.S. Hispanic market, Gonzalo Ochoa Abal, Managing Director Americas at Prisa Brand Solutions tells Portada.


MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.