What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.
Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans’ travel plans, while Uber heads the list in Mexico.
Top 10 Travel Websites in Latin America, February 2018
| Total Audience, Home and Work, PC/Laptop | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Total Audience | 190,287 | |
| Travel | 47,764 | |
| 1 | Trip Advisor Inc. | 10,865 |
| 2 | Expedia Inc | 7,682 |
| 3 | Despegar-Decolar Sites | 6,978 |
| 4 | Priceline.com Incorporated | 6,578 |
| 5 | LATAM.COM | 3,883 |
| 6 | Airbnb Sites | 3,085 |
| 7 | GOL Linhas Aereas Inteligentes | 2,427 |
| 8 | Uber | 2,409 |
| 9 | MSN Travel | 1,668 |
| 10 | LanChile S.A. | 1,643 |
- [Source: comScore]
- As said above, 25% of Latin American Internet users looked at travel content online.
- 22.7% of travel-content users visited TripAdvisor.
- Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
- 8.1% of users looked for airline-ticket information on LATAM.COM.
- Airbnb was visited by 6.4% of users.
- 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
- Uber received another 5% of visitors.
- MSN Travel and LanChile are at the bottom of the list, with 3.4% each.
Top 10 Travel Websites in Mexico, February 2018
| Total Audience, Home and Work, PC/Laptop | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Total Audience | 68,613 | |
| Travel | 21,274 | |
| 1 | Uber | 7,291 |
| 2 | TripAdvisor | 4,296 |
| 3 | Expedia Inc | 2,679 |
| 4 | Despegar-Decolar Sites | 1,219 |
| 5 | Priceline.com Incorporated | 1,217 |
| 6 | Volaris Sites | 1,191 |
| 7 | VIVAAEROBUS.COM | 1,182 |
| 8 | BUSOLINEA.COM | 731 |
| 9 | Aeromexico | 726 |
| 10 | MEXICODESCONOCIDO.COM.MX | 665 |
- [Source: comScore]
- Uber was the most-visited website with 34.2%.
- 20% of travel-content users visited TripAdvisor.
- Expedia Inc received 12.5% of travel-related visits.
- Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
- Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
- Busolinea and Aeromexico were visited by 3.4% of users each.
- MEXICODESCONOCIDO received 3.1% of visits.
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