Top LatAm Travel Websites: 31% of Mexican Internet Users Look for Travel Content Online

We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February. Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Content

What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans’ travel plans, while Uber heads the list in Mexico.

Top 10 Travel Websites in Latin America, February 2018

 

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 190,287
Travel 47,764
1 Trip Advisor Inc. 10,865
2 Expedia Inc 7,682
3 Despegar-Decolar Sites 6,978
4 Priceline.com Incorporated 6,578
5 LATAM.COM 3,883
6 Airbnb Sites 3,085
7 GOL Linhas Aereas Inteligentes 2,427
8 Uber 2,409
9 MSN Travel 1,668
10 LanChile S.A. 1,643
    [Source: comScore]
  • As said above, 25% of Latin American Internet users looked at travel content online.
  • 22.7% of travel-content users visited TripAdvisor.
  • Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
  • 8.1% of users looked for airline-ticket information on LATAM.COM.
  • Airbnb was visited by 6.4% of users.
  • 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
  • Uber received another 5% of visitors.
  • MSN Travel and LanChile are at the bottom of the list, with 3.4% each.

Top 10 Travel Websites in Mexico, February 2018

 

Total Audience, Home and Work, PC/Laptop Total Unique Visitors (000)
Total Internet: Total Audience 68,613
Travel 21,274
1 Uber 7,291
2 TripAdvisor 4,296
3 Expedia Inc 2,679
4 Despegar-Decolar Sites 1,219
5 Priceline.com Incorporated 1,217
6 Volaris Sites 1,191
7 VIVAAEROBUS.COM 1,182
8 BUSOLINEA.COM 731
9 Aeromexico 726
10 MEXICODESCONOCIDO.COM.MX 665
    [Source: comScore]
  • Uber was the most-visited website with 34.2%.
  • 20% of travel-content users visited TripAdvisor.
  • Expedia Inc received 12.5% of travel-related visits.
  • Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
  • Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
  • Busolinea and Aeromexico were visited by 3.4% of users each.
  • MEXICODESCONOCIDO received 3.1% of visits.

[ctalatinb]

Get our e-letters packed with news and intelligence!

Meet & Learn
Portada Live Events

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Diageo’s Tracy Doyle on the Spirits Company First FIFA Sponsorship

Tracy (Bussan) Doyle, SVP, Brands in Culture, Diageo North America leads the Brands in Culture at the alcoholic beverages giant. Doyle explains the rationale for the recently announced FIFA 2026 Soccer World Cup sponsorship. She also provides insights about the structure of her Brands in Culture team.