Top LatAm Travel Websites: 31% of Mexican Internet Users Look for Travel Content Online

What: We looked at the number of Latin American Internet-users (and particularly Mexicans) who looked for travel information online in February.
Why it matters: Only 25% of Latin American Internet users were interested in travel websites in February, about 1% less than December 2017. For Mexico, the drop was 4%, from 35% to 31%.

Among the major topics Latin Americans like to browse online, travel is not a favorite. While about 90% of Internet users in this region look at entertainment content and 50% browse on e-commerce sites, only 25% are interested in travel information. As shown in the tables below, TripAdvisor is still the number-one site for Latin Americans’ travel plans, while Uber heads the list in Mexico.

Top 10 Travel Websites in Latin America, February 2018

[Source: comScore]

• As said above, 25% of Latin American Internet users looked at travel content online.
• 22.7% of travel-content users visited TripAdvisor.
• Despegar-Decolar Sites received 14.6% of visits, while Priceline.com was visited by 13.7% of users.
• 8.1% of users looked for airline-ticket information on LATAM.COM.
• Airbnb was visited by 6.4% of users.
• 5% of users looked for airline tickets on GOL Linhas Aereas Inteligentes.
• Uber received another 5% of visitors.
• MSN Travel and LanChile are at the bottom of the list, with 3.4% each.

Top 10 Travel Websites in Mexico, February 2018

[Source: comScore]

• Uber was the most-visited website with 34.2%.
• 20% of travel-content users visited TripAdvisor.
• Expedia Inc received 12.5% of travel-related visits.
• Very similar amounts of users visited Despegar-Decolar and Priceline: 5.7% each.
• Volaris received 5.5% of visits, just the same as VIVAAEROBUS.
• Busolinea and Aeromexico were visited by 3.4% of users each.
• MEXICODESCONOCIDO received 3.1% of visits.