What: Cint Group announced a strategic partnership with eCGlobal Research Solutions to gain significant reach into the LatAm market.
Why it matters: The partnership will strengthen Cint’s reach in LATAM with new, local audience of more than 500,000, as well as the addition of eCGlobal’s Hispanic audience in the US.
Cint, the world’s Insight Exchange, announced a strategic partnership with eCGlobal Research Solutions, a marketing technology solutions provider, to gain significant reach into the Latin America (LATAM) market.
Through this partnership, Cint and eCGlobal will reach new LATAM networks with expanded technology.
With eCGlobal’s audience, Cint will receive access to a much richer sample in a hard to recruit market. From this partnership, Cint’s insights exchange will gain 500,000 additional respondents in LATAM, as well as the addition of eCGlobal’s Hispanic audience in the US, a sought-after market for local researchers. Similarly, eCGlobal will leverage Cint’s technology to automate their recruitment and digital research fielding. By incorporating this technology, eCGlobal will benefit from added overall efficiency and greater quality measures that were not available through other platforms or providers.
“We know automation without quality control is not an option for market research,” said Adriana Rocha, Founder and CEO of eCGlobal and one of the first online pioneers in Brazil. “It is happening fast on several different fronts, from data collection to analysis and reporting. However, when it comes to automating online sample purchase, there is a great concern regarding quality, fraud and other aspects that compromise the data collected. With this partnership, Cint and eCGlobal will bring the best of both worlds to the global market research industry: automation with data quality through superior user experiences, reliable sample sources at speed and affordable prices.”
“Cint’s ongoing expansion in LATAM remains a key factor to our success in the Americas. By collaborating with regional market leaders like eCGlobal, we’re able to bring new efficiencies and scale to our businesses in addition to arming market research and brand marketers with coveted LATAM access,” said Jake Wolff, EVP of the Americas, Cint.
Together, Cint and eCGlobal will have access to an abundance of quality samples and audiences that will provide a new, inside look at a relatively challenging, yet emerging market.