The Week in Multicultural Sports Marketing
11/13/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Hispanic
The Week in Multicultural Sports Marketing
10/16/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Multicultural Sports Marketing
10/09/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Multicultural Sports Marketing
10/02/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Multicultural Sports Marketing
08/21/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A-Rod and Piqué Find Business Success Off the Field
04/10/2018
Both Gerard Piqué and Alex Rodriguez have been in the news lately for bold and successful business ventures. These athletes are paving the way for other Latin and Hispanic athletes to recognize that they too can find financial success outside of their sport both during and after their playing days.
Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly
11/30/2017
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
How A T-Mobile-Sprint Merger Could Affect the Battle for the Hispanic Mobile Market
10/02/2017
Aside from reshaping the mobile landscape through combining two of its largest players, how would the merger affect major (and minor) carriers’ ongoing battle for the loyalty of Hispanic consumers?
They Key to Success Before the Campaign: Marketing Yourself #Portada17
09/19/2017
Throughout all of the amazing presentations at #Portada17, one key question was brought up time and time again: As a marketer, how do we market ourselves? Is “Hispanic”-targeted marketing dying, and if so, how do we justify our jobs?
VIDEO – Peter P. Snitzer Jr., CEO, Conffianz: “You Can’t Compete With User Generated Content”
09/17/2017
Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
VIDEO – Margie Bravo, Nestlé USA: “The Name of the Game Right Now is Growth”
09/14/2017
Margie Bravo, Multicultural Marketing Manager at Nestlé USA, explained during Portada’s 11th Annual Multicultural Advertising and Media Conference, on September 14, how brands need to embrace the multicultural consumer and understand how it is part of them, to really grow organically.
Study Reveals Increasing Preference for OTT, Spanish-Language Programming Among Hispanic Audiences
08/13/2017
Multicultural market research firm ThinkNow Research revealed its latest study, the ThinkNow Media™ Report 2017, which found that TV viewing habits among multicultural consumers are dramatically shifting.
SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future
08/09/2017
Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.
ONLINE VIDEO ROUND UP: Only 30 Percent of Brands Use Viewability Metrics, Estado, Teads Close Deal
05/04/2017
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Argentina’s Clarin Launches Metered Paywall
04/24/2017
Latin America’s largest newspaper and news site launches a paywall as a new way to monetize its quality journalism. It’s a sign of the times as more Latin American news publisher will launch paywalls in the coming year.
ONLINE VIDEO ROUND UP: Facebook Announces WhatsApp Video Update, Tinder Acquires Wheel and More
02/23/2017
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Multicultural Marketing Under President Trump
02/13/2017
Will brands embrace shy away from or embrace controversy in the Trump era? And will Multicultural marketers be able to protect their seat at the table?
Headway Presents NativeWay, the First Native Advertising Marketplace for Spanish-Language Sites
02/08/2017
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
RESEARCH: 60% of Brand Content is Poor; Apple Most Intimate Brand
02/05/2017
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Beyond Univision and Telemundo: The State of Hispanic Consumer Targeting
01/13/2017
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.