CHANGING PLACES: Donald Chesnut, Fran Mires, Chris Hirst, Mandy Dean…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
July was a very busy month for me, and I’ll tell you something about it in this month’s digital bites.
Hello, friends! Here I am again, with the highlights of the month: moves, international events and “gossip” that my industry friends share with me. What would I be without them?
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Avocados from Mexico, (AFM) the not-for-profit organization that markets the Mexican Hass Avocados Importers Association and The Association of Growers and Packers of Avocados From Mexico, has an original digital marketing profile. To target both the overall U.S. population and the Hispanic population AFM has used relatively new digital media vehicles such as Periscope and iBeacon Technology. Additional projects include two soon to be launched Content Marketing platforms as well as digital and off-line integrations. We talked to Ivonne Kinser, head of Digital Media and Strategy for AFM.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
Deal between Havas and NewsCred will give access to content, content management and analytics tools for Havas and its clients around the globe.
The 2014 World Cup is over, but Soccer Marketing is definitely not. In an interview with Portada, Alfredo Rodriguez, Vice President of Latino Marketing at DISH describes the Direct-based-Broadcast-Satellite Provider’s “Juego Bonito” campaign and explains how the Hispanic themed campaign was “crossed-over” to a Total Market effort. Plus how he measures the efficiency of online video advertising.
DISH has selected Havas Worldwide as its new digital agency of record to support its general market and Latino digital marketing needs. Dish Latino digital