Hot agency M&A scene in Latin America as major global ad agencies WPP (Wunderman), Dentsu-Aegis and Havas just bought agencies in Brazil, Chile and Argentina.
Brazil: Wunderman buys Digital Marketing Agency Pmweb
WPP wholly-owned operating company Wunderman acquired a majority stake of Pmweb Comunicação, a digital marketing specialist in Brazil. Pmweb is specialized in cross-channel campaigns management. It has offices in Sao Paulo and Porto Alegre. Clients include beverage giant Ambev, cosmetic company Avon Brazil, airline company Azul, and fashion business Animale.
The acquisition deal establishes that Pmweb will still operate independently. Pmweb’s founder, Tárik Potthoff, remains as the CEO and leader of the operations. According to Wunderman Brasil, the objective of the deal is to focus operations on accuracy and results in the retail sector.
Chile: Dentsu Aegis Network Acquires Chilean Veriplan
Dentsu Aegis Network also started the year with acquisitions in Latin America by buying the Chilean agency Veriplan. The company is now part of Vizeum, which will soon be launched in Chile, expanding Dentsu’s solutions in the country and neighbouring markets. Veriplan was founded in 2012 as part of the Veritas creative group, which has been operating in Chile since 2005 focused on media planning, digital communication, and outdoor media. The agency has big multinationals in their portfolio, such as Toyota Chile. Veriplan senior executive Patricio Cerda will now act as digital manager, Vizeum Chile. Claudia Colaferro, president, Dentsu Aegis Network Latin America, said in a statement that the purchase is a “natural choice”, given the good performance of Veriplan locally. She also emphasized that the deal is part of Vizeum’s strategies to grow in the region.
Argentina: Havas Group expands DBi in Latin America with Intellignos Acquisition
Havas Group announced the acquisition of Intellignos, an Argentinian big data analytics agency. The relationship between Havas and Intellignos started in 2012, when Havas Group purchased a 20% of Intellignos. Intellignos will now be part of Havas Group DBi, the consulting data intelligence unit of the group. DBi was founded in Europe in 2006 and also offers services in Argentina, Colombia, Chile, Colombia, and Mexico — with goals to start operating in Brazil until the end of the year. Rob Jackson, one of DBi’s founders, steps in as global general manager. Juan Manuel Damia, founder and CEO, Intellignos, will be in charge of Havas Group DBi in Latin America.