Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.
In this article we analyze the rankings from Argentina, Brazil, Chile and Colombia. How did things change between 2015 and 2016? We give you the answers to these questions, according to comScore.
A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What were the biggest highlights between January 2015 and January 2016? How did users interact with certain sites and platforms? What trends are repeated across the different countries? comScore’s latest report gives us the answers.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
This year’s GSMA Mobile World Conference is over, but what awaits to be seen is how this year’s trends are implemented in the industry. Attendee Pedro Forwe, director of Argentina-based KickAds, reported back to Portada about the most notable trends from this year’s event.
A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
Portada reflects on the Super Bowl’s digital performance: Streaming viewership was at its highest ever, Facebook and Twitter generated less game-related activity than last year and Instagram got in on the Super Bowl video content bandwagon. And what Hispanic Audiences did…
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider
Portada analyzes the latest comScore rankings for unique viewers in Latin America, country by country.
Facebook has emerged as a powerful platform for advertising, particularly because of video’s ability to transmit beautiful, immersive messages to targeted audiences. But what happens when certain audiences, like much of Latin America, don’t have access to the bandwidth or devices to stream those videos?
Portada’s Lorena Hure shares a few of the digital industry’s highlights from December, for you to read from the beach or office.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up,
Our monthly unique user rankings of the top properties visited by U.S. Hispanics and the overall U.S. population provide interesting insights (besides the almost obvious fact that Google continues to lead, ha!) . 6 Things you need to know about how top destinations fared in October 2015.
In which 4 Latin American countries does LinkedIn make the top 10 list? Which countries have a particularly high amount of local players among the leading sites? And what country has no less than 3 financial institutions among its top 10 players? Find out , as we analyze the September ComScore rankings in 9 Latin American countries.
In the span of a week, Facebook announced the release of the Slideshow, a new ad format that combines interactive static images to provide advertisers with an effective way to reach corners of the world with slower Internet connections, and reported stellar third-quarter financial results.
In the span of a week, Facebook announced the release of the Slideshow, a new ad format that combines interactive static images to provide advertisers with an effective way to reach corners of the world with slower Internet connections, and reported stellar third-quarter financial results.
What: Facebook will roll out a new demand-side platform (DSP) that executes programmatic buys using the company’s “people-based” advertising methodology. Why it matters: The product will be released
Millennials, not surprisingly, play a dominant role on many of the top social media sites accounting for almost 70% of Instagram users and 61% on
Lee Vann is the founder and CEO of hispanic digital agency Captura Group